Virtual Reality / 4K extension boosted by Microsoft Azure

Virtual Reality / 4K extension boosted by Microsoft Azure
April 26, 2017 vividworks

Virtual Reality / 4K extension boosted by Microsoft Azure

For Immediate Release

Virtual Reality / 4K extension boosted by Microsoft Azure
Vividworks’ proven 3D visual sales platform broadened to produce true hybrid retail solution

VividWorks, experts in cloud-based 3D visual sales solutions for omnichannel commerce, has announced that it is using Microsoft Azure to help deliver its customisable cloud-based product configuration, visualisation and sales management platform, VividPlatform – including the recently showcased extension.

Demonstrated during EuroShop 2017, at the Messe Dusseldorf in Dusseldorf, Germany, the prototype includes in-store virtual reality (VR) and large photorealistic 4K displays, providing the complete customer engagement experience: from web to mobile, including augmented reality (AR), to physical audio-visual (AV) showroom; a genuine hybrid retail solution.

VividWorks’ VividPlatform is designed to maximize sales and streamline the design-to-quote-to-order process. It delivers stunning user-friendly visualisations that successfully drive business objectives and promote faster purchasing decisions.

The modular nature of VividPlatform allows the possibility of photorealistic quality renderings for large format displays (LFD) and VR interfaces on the same platform. So, whereas rendering has to be throttled back for out-of-store use as a result of performance limitations on the web and mobile apps, it is now possible to do full justice to customer products in store – as well as provide a true hybrid retail experience.
“Microsoft Azure has allowed us not only to realise and deliver VividPlatform, but also to extend our solution to include in-store digital showroom with VR and 4K tech,” says Hannu Anttila, VP Marketing & Business Development at VividWorks Ltd. “This prototyped showroom solution transforms our mature and respected VividPlatform platform into a true omnichannel solution for configurable goods in the world, and it wouldn’t have been possible without Azure. It provides the scalability and reliability our clients require.”

“This new in-store extension to VividPlatform illustrates the scalability and flexibility of Azure in delivering 3D visual sales solutions,” says Brendan O’Meara, senior director of Worldwide Retail at Microsoft. “We are pleased to see VividWorks leverage Microsoft Azure to power its unique VividPlatform product configuration system.”
Microsoft Azure is an enterprise-grade, cloud computing platform that includes a wide variety of integrated cloud services. The integrated tools and managed services make it easier to build and manage enterprise, mobile, web, and Internet of Things (IoT) apps faster.

For further information on VividWorks and VividPlatform, please visit



PR contact: Rob Lane | Bigger Boat PR | | +44 (0) 7986 113 722

About VividWorks

VividWorks offers a unique 3D visual sales solution for omnichannel commerce that is designed to help our clients take advantage of the business opportunities that the disruptive technological changes to retail and commerce bring. VividWorks disrupts the purchase process, enabling ‘virtual trying before buying’ and customisation. Only our visual configuration engine and cross-platform software – VividPlatform – allows users to get the full benefit of various technological tools. The heart and brains of VividPlatform is invisible to users, with its configuration engine working alongside dynamic product libraries to enable a practically limitless number of configuration rules. This makes VividWorks unique: its online visual configuration and dynamic product catalogues work with any level of configuration options.



More About VividPlatform

VividPlatform is an innovative, user-friendly, and fully customisable web-based configuration and visualisation sales management platform for commerce, delivering stunning 3D visualisations that successfully drive business objectives and promote faster purchasing decisions. A Cloud-based, mobile-friendly platform, designed to maximize sales, streamline the quote-to-order process, and enhance relationships by delivering communication to partners, distributors, and customers, it improves sales effectiveness, streamlines interactions, and grows stronger relationships with customers and partners. VividPlatform makes sales processes easier by helping buyers to configure and visualise products in real-world environments, in life-like 3D, providing customers with an unparalleled buying experience. The ideal solution for all configurable and modular products, VividPlatform provides digital continuity and seamless experiences, with immersive visual interaction with products, allowing “where” to become “anywhere”.