VividWorks AR helps Lindström to promote its design mat range

VividWorks AR helps Lindström to promote its design mat range
May 8, 2017 vividworks

VividWorks AR helps Lindström to promote its design mat range

For Immediate Release

VividWorks AR helps Lindström to promote its design mat range
LiveDesign 3D sales solution, Lindström LiveDesign,  utilises augmented reality to streamline design-to-quote-to-order process

VividWorks, producer of cloud-based 3D visual sales solutions for omnichannel commerce, has developed a sales tool for Lindström Group in Finland based upon its proven VividPlatform solution – specifically to promote sales of design mats in real-life commercial environments, where branding, decorative, acoustic and cleanliness considerations are a challenge. LiveDesign allows the company to more easily rent its huge range of mats to a variety of corporate clients – including Scandic Oulu, a 214-room hotel in this Finnish city of Oulu.

Scandic Oulu required mats for many of its 214 rooms to improve guest experience, with design and quality a priority for this minimalistic Scandinavian hotel. LiveDesign provided Scandic Oulu with a unique opportunity to view the mats in each of the planned locations in the hotel, and in a variety of positions, also allowing hotel planners to compare the impact of different sizes, shapes and colours.

“The Lindström Sales Representative had a tablet computer that we used to view places where we were considering placing mats,” explains Juha Kolehmainen, General Manager for Scandic Oulu.  “The tablet let us view each room type with a Lindström mat in the image. We wanted to try out the different options of mats they had and that was possible to do on the tablet. We were able to design the rooms and the new look the way we envisioned. This made me feel confident in choosing the right mat for every room and helped get the order done.”

“LiveDesign has positively affected our sales,” says Satu Haikarainen, head of product concept at Lindström Group. “When clients can see the right mats in the actual places, it is much easier for them to buy. We have just launched LiveDesign in seven other European countries [in addition to Finland]. More countries will follow. This is clearly the way to make sales going forward.”

A video of LiveDesign in action for Lindström can be viewed here. A case study is available to view here.

LiveDesign encourages customers to make decisions quickly. It also helps to meet challenges caused by size in some big organisations. For instance, sometimes decision makers may be unable to visit key locations; in such cases, Lindström sales representative will undertake location photo shoots, adding images of the mats with the AR system.

VividWorks developed LiveDesign using its VividPlatform system, a customisable Cloud-based product configuration, visualisation and sales management platform for commerce, designed to maximize sales and streamline the design-to-quote-to-order process. It delivers stunning user-friendly visualisations that successfully drive business objectives and promote faster purchasing decisions.

“We’re very excited that Lindström Group are benefitting from LiveDesign,” says VividWorks CEO Miska Visuri. “We have worked with AR for over five years now and consider LiveDesign one of the most effective examples of how this technology can be used to boost sales”.

VividWorks is exhibiting at AWE USA 2017, the largest AR and VR event in the world. The event takes place at the Santa Clara Convention Center in California from May 31st to June 2nd 2017.

LiveDesign has been nominated for Best Enterprise Solution at the Auggie Awards 2017. Winners will be announced during a prestigious ceremony at this year’s AWE.


For further information on VividWorks and VividPlatform, please visit



PR contact: Rob Lane | Bigger Boat PR | | +44 (0) 7986 113 722

About VividWorks
VividWorks offers a unique 3D visual sales solution for omnichannel commerce that is designed to help our clients take advantage of the business opportunities that the disruptive technological changes to retail and commerce bring. VividWorks disrupts the purchase process, enabling ‘virtual trying before buying’ and customisation. Only our visual configuration engine and cross-platform software – VividPlatform – allows users to get the full benefit of various technological tools. The heart and brains of VividPlatform is invisible to users, with its configuration engine working alongside dynamic product libraries to enable a practically limitless number of configuration rules. This makes VividWorks unique: its online visual configuration and dynamic product catalogues work with any level of configuration options.

More About VividPlatform
VividPlatform is an innovative, user-friendly, and fully customisable web-based configuration and visualisation sales management platform for commerce, delivering stunning 3D visualisations that successfully drive business objectives and promote faster purchasing decisions. A Cloud-based (Microsoft Azure), mobile-friendly platform, designed to maximise sales, streamline the quote-to-order process, and enhance relationships by delivering communication to partners, distributors, and customers, it improves sales effectiveness, streamlines interactions, and grows stronger relationships with customers and partners. VividPlatform makes sales processes easier by helping buyers to configure and visualise products in real-world environments, in life-like 3D, providing customers with an unparalleled buying experience. The ideal solution for all configurable and modular products, VividPlatform provides digital continuity and seamless experiences, with immersive visual interaction with products, allowing “where” to become “anywhere”.