VividWorks launches “world’s first” true omnichannel solution

VividWorks launches “world’s first” true omnichannel solution
12/06/2017 osku

Latest version of proven 3D visualization and sales platform creates ‘pure’ hybrid retail system

VividWorks, expert in Cloud-based 3D visual sales solutions for commerce, has announced the latest, most advanced version of VividPlatform, its proven, fully customizable, Cloud-based product configuration, visualization and sales management platform. The only truly omnichannel sales solution currently available, VividPlatform4 is a world-first in hybrid retail, delivering photorealistic, user-friendly visualizations – on-device and in-store – successfully driving business objectives and promoting faster purchasing decisions.

VividPlatform4 offers true omnichannel support, thanks to the in-store addition of today’s now mature 4K/HQR and VR (virtual reality) head-mounted display (HMD) technologies – extending existing AR (augmented reality) capabilities and providing real-time access to VividPlatform Cloud services, with content available across all client devices with Cloud access.

The seamless adoption of 4K and VR ‘visualization layers’ by the established VividPlatform sales solution enables a completely new approach to in-store showrooms, extending and complementing the platform’s proven AR facilities with in-store virtual reality headsets and photorealistic 4K displays. This provides the complete customer engagement experience – from Web to mobile to physical AV showroom – whilst retaining the capability to service online shoppers and business users via existing content, unique visual configuration and a Cloud-based approach.

A three-layer architecture – Visualization-Content-Connectivity – enables users to scale-up services and integrate with sales processes. As well as VR head-mounted-display and 4K-support, VividPlatform4 adds a data analyzer to monitor real-time usage and Content Studio, a development tool for creating new products and editing existing ones.

“Our new version of VividPlatform is a game-changer, a world-first,” says Jorma Palo, COO and Partner at VividWorks Ltd. “The addition of VR and large photorealistic 4K display for in-store use transforms our mature and respected VividPlatform platform into the only true omnichannel solution for configurable goods in the world – a first for hybrid retail. Feedback from a number of our trusted clients informed some of our decisions for VividPlatform4, and some of these customers are moving across to the updated platform in order to enjoy the new features.”

VividWorks is exhibiting on Booth 202 at AWE (Augmented World Expo) USA 2017, the largest AR and VR event in the world. The event takes place at the Santa Clara Convention Center in California from May 31st to June 2nd 2017. VividWorks’ LiveDesign system – developed using VividPlatform4 – has been nominated for Best Enterprise Solution at the Auggie Awards 2017, with winners being announced during a prestigious ceremony at AWE.

For further information on VividWorks and VividPlatform, please visit


PR contact: Rob Lane | Bigger Boat PR | | +44 (0) 7986 113 722

About VividWorks

VividWorks offers a unique 3D visual sales solution for omnichannel commerce that is designed to help our clients take advantage of the business opportunities that the disruptive technological changes to retail and commerce bring. VividWorks disrupts the purchase process, enabling ‘virtual trying before buying’ and customisation. Only our visual configuration engine and cross-platform software – VividPlatform – allows users to get the full benefit of various technological tools. The heart and brains of VividPlatform is invisible to users, with its configuration engine working alongside dynamic product libraries to enable a practically limitless number of configuration rules. This makes VividWorks unique: its online visual configuration and dynamic product catalogues work with any level of configuration options.

More About VividPlatform

VividPlatform is an innovative, user-friendly, and fully customisable web-based configuration and visualisation sales management platform for commerce, delivering stunning 3D visualisations that successfully drive business objectives and promote faster purchasing decisions. A Cloud-based, mobile-friendly platform, designed to maximize sales, streamline the quote-to-order process, and enhance relationships by delivering communication to partners, distributors, and customers, it improves sales effectiveness, streamlines interactions, and grows stronger relationships with customers and partners. VividPlatform makes sales processes easier by helping buyers to configure and visualise products in real-world environments, in life-like 3D, providing customers with an unparalleled buying experience. The ideal solution for all configurable and modular products, VividPlatform provides digital continuity and seamless experiences, with immersive visual interaction with products, allowing “where” to become “anywhere”.