VividWorks launches “world’s first” true omnichannel solution

VividWorks launches “world’s first” true omnichannel solution
June 12, 2017 vividworks

VividWorks launches “world’s first” true omnichannel solution

We have announced the latest, most advanced version of VividPlatform, our proven, fully customizable, Cloud-based product configuration, visualization and sales management platform. The only truly omnichannel sales solution currently available, VividPlatform4 is a world-first in hybrid retail, delivering photorealistic, user-friendly visualizations – on-device and in-store – successfully driving business objectives and promoting faster purchasing decisions.

VividPlatform4 offers true omnichannel support, thanks to the in-store addition of today’s now mature 4K/HQR and VR (virtual reality) head-mounted display (HMD) technologies – extending existing AR (augmented reality) capabilities and providing real-time access to VividPlatform Cloud services, with content available across all client devices with Cloud access.

The seamless adoption of 4K and VR ‘visualization layers’ by the established VividPlatform sales solution enables a completely new approach to in-store showrooms, extending and complementing the platform’s proven AR facilities with in-store virtual reality headsets and photorealistic 4K displays. This provides the complete customer engagement experience – from Web to mobile to physical AV showroom – whilst retaining the capability to service online shoppers and business users via existing content, unique visual configuration and a Cloud-based approach.

A three-layer architecture – Visualization-Content-Connectivity – enables users to scale-up services and integrate with sales processes. As well as VR head-mounted-display and 4K-support, VividPlatform4 adds a data analyzer to monitor real-time usage and Content Studio, a development tool for creating new products and editing existing ones.

“Our new version of VividPlatform is a game-changer, a world-first,” says Jorma Palo, COO and Partner at VividWorks Ltd. “The addition of VR and large photorealistic 4K display for in-store use transforms our mature and respected VividPlatform platform into the only true omnichannel solution for configurable goods in the world – a first for hybrid retail. Feedback from a number of our trusted clients informed some of our decisions for VividPlatform4, and some of these customers are moving across to the updated platform in order to enjoy the new features.”