Laulumaa

Laulumaa is a Finnish furniture manufacturer founded in 1988, and ever since they have expanded their retailer network consisting approximately hundred of different retailers today. They have a wide selection of different products each belonging to certain product family.

Laulumaa’s business model relies on the idea of selling entities; you can decorate the whole room with products of the same line-up. To enhance the implementation of their strategy, Laulumaa chose to build a new sales environment that supports sales and helps the customer in decision-making.

The new dimensions of sales process

VividPlatform brought in a solution called VirtuaaliKOTI, which includes important elements concerning customer’s buying process:

the product families, sample rooms and recently launched VividAR. Now Laulumaa has a suitable sales tool by which the customers and sales personnel can plan interior designs. It is easy to build and create your own combinations or select some of the existing combinations. VividAR will bring in a whole new dimension; you can add pictures of the room in question and then see how it looks with new furniture.

More success stories!

Read more how our products have helped our customers to enhance their business's,
speed up the whole sales process and increase the returning customer rate.

Asko

3D Touchscreen stands

Asko is one of the leading and well-known furniture retail chains in Finland. The company has a long background in furniture business since 1918. Asko’s own sofa factory is located in Lahti, where they manufacture wide range of high quality sofas. In addition to own sofa factory Asko sells wide range of different manufacturers products. Read more

Asko

Furninova

VividPlatform - Vital part of sales process

FURNINOVA is a Swedish manufacturer of household indoor furniture including customized couches, sofas and armchairs. Furninova is a leading European furniture manufacturer founded in 1991 by Benny Nilsson and a colleague. Read more

Furninova

ILVA

Presented in 5 shops

ILVA is a furniture store founded in Denmark in 1974. The company offers a wide selection of quality furniture and accessories at affordable prices. It aims to set trends within home décor and provide inspiration for shoppers in an enjoyable and spacious shopping environment. Read more

ILVA

MIO

Top class tool for customers

Mio is a Swedish retail chain founded in 1962. The company offers furniture and home interior accessories with over 60 stores around the country. Read more

MIO

EM

The building concept that endures

EM is a Swedish franchise chain of fifty stores throughout Sweden and Åland. EM was founded in 1964 and today the organization have about 650 employees and a turnover of 1,2 billion Swedish kronor. Read more

EM

Vepsäläinen

New web-strategy based on VividPlatform

Vepsäläinen is a Finnish furniture retailer chain. The company was founded in 1956 and ever since it has been growing and become a nationwide well-known brand. Vepsäläinen focuses on top of the line furniture, including many high-end brands. Read more

Vepsäläinen

Muurame

DesignWiz

Muurame Oy is a Finnish furniture manufacturer located in Nastola, Southern Finland. The company has long roots operating under brand name Muurame. They are known for modular storage furniture designed by Pirkko Stenroos. Read more

Muurame

Laulumaa

VirtuaaliKOTI

Laulumaa is a Finnish furniture manufacturer founded in 1988, and ever since they have expanded their retailer network consisting approximately hundred of different retailers today. They have a wide selection of different products each belonging to certain product family. Read more

Laulumaa

Tulikivi

Design your own fireplace

A listed family company, Tulikivi Corporation and its subsidiaries form the Tulikivi Group, the world’s largest manufacturer of heat-retaining fireplaces. The Group is known for its Tulikivi soapstone fireplaces and natural stone products as well as its Kermansavi ceramic fireplaces and utility ceramics. Read more

Tulikivi