Top 10 best product configurators for B2B and B2C (2025)

Product configurators are interactive tools that allow users to freely customize product features, such as colors, dimensions, sizes, and materials. They have become essential in B2B and B2C eCommerce sectors thanks to their ability to satisfy the growing customer demands for personalization, self-service models, and immersive shopping experiences. 

So, what are the best interactive product configurators?

This blog will review the 10 top-rated names that you can not miss in the year 2025: 

• VividWorks 3D Configurator
• IconicWP Product Configurator
• Threekit 3D Configurator
• Kickflip Visual Configurator
• Logik AI 2D Configurator
• XPO Product Configuration Software
• Epicor CPQ
• Color Mass Visual Configurator
• Zakeke 3D Configurator. 

Right now, keep scrolling to discover their outstanding features, prices, pros, and cons!  

How We Selected the Best Product Configurators

Our selection process for the best product configurators was based on in-depth market analysis, extensive reviews from users and industry professionals, and hands-on testing. 

Let’s take a look at the typical criteria below! 

• Type of product configuration

While 2D configurators enable static visuals for simple designs, 3D product configurators offer 3D views to help users preview complex or highly configurable products easily. They are also categorized into attribute-based, rules-based, and guided selling systems.   

• Visual quality

Strictly following the UX/UI quality ensures an intuitive and visually appealing interface. This is important in keeping customers engaged through their configuration process. 

• Flexibility and scalability

We also focus on how well each configurator can adapt to varying business needs and scale with growth, as well as handle the level of complexity for varied product attributes.  Additionally, the ability to work with eCommerce platforms, CRMs, and EPRs is essential. 

• Augmented Reality (AR) and Visual Reality (VR)

AR and VR technologies are emerging as powerful trends in 3D eCommerce, often integrated with 3D product configurator tools to level up the online shopping experience. Customers can feasibly visualize products in real-world environments (AR) or explore them in fully virtual spaces (VR). This can lead to more informed purchasing decisions. 

• Visual Configure, Price, Quote (CPQ) 

This functionality allows users to configure products and get prices simultaneously. Sellers can ultilize it to simplify the complex, manual pricing and quoting processes. And customers can know the product costs exactly every time they make any modifications. 

• B2B and B2C fit 

B2B often requires advanced features like bulk ordering, complex product specifications, and integration with backend systems. In contrast, B2C configurators prioritize ease of use, fast load times, and engaging customizations to drive conversions. Additionally, each industry can require extensive or specific configuration features to stay competitive. 

Top 10 Best Product Configurators for B2B and B2C in 2025

1. VividWorks 3D Product Configurator

Website: https://www.vividworks.com/ 

Best for: B2B & B2C (Retailing, Furniture, Kitchen & Bath, Manufacturing, Buildings supplies, Construction, Automotive , etc.)

Key features:

• Support for modular and highly customizable products
• Visual CPQ (Configure, Price, Quote)
• AR, VR, animations, and mobile-responsiveness
• Real-time 3D visualizations & Dynamic pricing
• Free and seamless integration with eCommerce platforms, ERPs, and CRMs 
• 3D Room/Space Planning

Pros: 

• Support big catalogs and complex, highly-modular products
• Easy to use and built with robust functionalities 
• Include 3D space and room planning to design a space and configure items inside
• Allow for a free demo on custom product configurators 
• Ensure 100 % sales quotation accuracy and error-free orders with Visual CPQ
• Stands out with dedicated customer service and leading industry experts. 

Cons: 

• Best for modular products, not simple ones

Notably clients: Grand + Benedicts, BoConcept, Sankyo Frontier, Lumon, Blå Station, Montana, Kesko Corporation, Apparatus, HAY

Pricing: €247/month - €747/month & Custom pricing 

Our verdict: Unlike 3D viewers built primarily for simple product visualizations, the VividWorks 3D configurator excels at managing modular, rules-driven products for both B2B and B2C markets. Designed to handle real-time logic, pricing, and product dependencies, it’s well-suited for a wide range of industries where customization and complexity are critical, such as furniture, manufacturing, and industrial equipment. 

2. IconicWP Product Configurator 

Website: https://iconicwp.com/ 

Best for: B2C (WooCommerce stores: apparel, electronics, and accessories)

Key features: 

• Layered image-based product customization
• Compatible with all WooCommerce themes
• Real-time previews of selections

Pros:

• Ensure a fast and intuitive user interface

• Offer 14+ WooCommerce plugins to extend functions with the “All Access Club”
• Enable budget-friendly one-time pricing
• Guarantee 30-Day Money-Back. 

Cons:

• Limited to use for other eCommerce platforms
• Lack of 3D or AR visualizations
• Only support one site license.

Pricing: $79/year

Our verdict: IconicWP offers an accessible, practical 2D configurator for WooCommerce sellers seeking simple layered image customization without deep technical expertise.

3. Fancy Product Designer

Website: https://fancyproductdesigner.com/ 

Best for: B2C (Personalized gifts, apparel, phone cases, and Print-On-Demand - POD) 

Key features:

• Website product designer with layered customization 
• AI features for background image upscale, removal, and generation
• Print-ready export options for product design
• Affordable pricing plans for SMEs. 

Pros:

• Highly intuitive for end-users with AI-powered features
• Strong focus on print-on-demand functionality
• Responsive to modular products. 

Cons:

• Less customizable for complex size/ aspect ratio requirements
• Limited to integrating with eCommerce platforms.

Pricing: €19/month - €39/month (and $69/license)

Our verdict: Fancy Product Designer is an easy-to-use product configurator for solo merchants selling POD products on Shopify or WooCommerce, especially fashion items. 

4. Threekit 3D Configurator

Website: https://www.threekit.com/ 

Best for: B2B and B2C (furniture, automotive, and manufacturing) 

Key features: 

• High-fidelity 3D visualization and Augmented Reality (AR)
• Virtual photography for marketing assets
• Custom space planning tools with 2D flats
• AI Visual Commerce. 

Pros:

• Support AI-guided selling based on user-driven data
• Allow for 3D imagery and 2D rendering
• Update prices for real-time customizations
• Project a real-world space to visualize products. 

Cons:

• Not powerful enough to customize highly configurable products
• Require a steeper learning curve with too many functions. 

Notable clients: Steelcase, KOHLER, Logitech, SLOAN, and Starbucks. 

Pricing: Custom

Our verdict: Threekit eCommerce's 3D product configurator stands out with AI support, simplifying product customization and visualization in 3D views. However, to maximize its power, it might require a substantial upfront investment and deep learning from users. 

5. Kickflip Product Configurator (MyCustomizer)

Website: https://gokickflip.com/ 

Best for: B2B & B2C (fashion, jewelry, and sports equipment) 

Key features:

• Modern UX and customizable UI
• Multiple languages and multi-currency
• Scalable for SMBs to enterprises
• Integrations with Shopify, WooCommerce, and Wix. 

Pros:

• Offer a clean, live interface to visualize product variants
• Allow for adding your own designs with different formats (PNG, JPG, HEIC, etc.) 
• Enable an automated Cost Estimator to estimate the total cost. 

Cons: 

• Limited in product customization: colors or styles
• Don’t support real-time 3D views. 

Notable clients: Modded Zone, Sunto, MFG First, Pure Hockey, and Puma 

Pricing: Starting $59/month (+1.96% to 0% per custom products) 

Our verdict: This custom product configurator offers a well-structured interface to preview product variants in real-time. However, it doesn’t include specific pricing plans, mainly depending on your estimated sales, and even charges additional costs per custom item. 

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