Product configurators are interactive tools that allow users to freely customize product features, such as colors, dimensions, sizes, and materials. They have become essential in B2B and B2C eCommerce sectors thanks to their ability to satisfy the growing customer demands for personalization, self-service models, and immersive shopping experiences.
So, what are the best interactive product configurators?
This blog will review the 10 top-rated names that you can not miss in the year 2025:
- VividWorks 3D Configurator
- IconicWP Product Configurator
- Threekit 3D Configurator
- Kickflip Visual Configurator
- Logik AI 2D Configurator
- XPO Product Configuration Software
- Epicor CPQ
- Color Mass Visual Configurator
- Zakeke 3D Configurator.
Right now, keep scrolling to discover their outstanding features, prices, pros, and cons!
How We Selected the Best Product Configurators
Our selection process for the best product configurators was based on in-depth market analysis, extensive reviews from users and industry professionals, and hands-on testing.
Let’s take a look at the typical criteria below!
- Type of product configuration
While 2D configurators enable static visuals for simple designs, 3D product configurators offer 3D views to help users preview complex or highly configurable products easily. They are also categorized into attribute-based, rules-based, and guided selling systems.
- Visual quality
Strictly following the UX/UI quality ensures an intuitive and visually appealing interface. This is important in keeping customers engaged through their configuration process.
- Flexibility and scalability
We also focus on how well each configurator can adapt to varying business needs and scale with growth, as well as handle the level of complexity for varied product attributes. Additionally, the ability to work with eCommerce platforms, CRMs, and EPRs is essential.
- Augmented Reality (AR) and Visual Reality (VR)
AR and VR technologies are emerging as powerful trends in 3D eCommerce, often integrated with 3D product configurator tools to level up the online shopping experience. Customers can feasibly visualize products in real-world environments (AR) or explore them in fully virtual spaces (VR). This can lead to more informed purchasing decisions.
- Visual Configure, Price, Quote (CPQ)
This functionality allows users to configure products and get prices simultaneously. Sellers can ultilize it to simplify the complex, manual pricing and quoting processes. And customers can know the product costs exactly every time they make any modifications.
- B2B and B2C fit
B2B often requires advanced features like bulk ordering, complex product specifications, and integration with backend systems. In contrast, B2C configurators prioritize ease of use, fast load times, and engaging customizations to drive conversions. Additionally, each industry can require extensive or specific configuration features to stay competitive.
Top 10 Best Product Configurators for B2B and B2C in 2025
1. VividWorks 3D Product Configurator
Website: https://www.vividworks.com/
Best for: B2B & B2C (Retailing, Furniture, Kitchen & Bath, Buildings, Modular home, etc.)
Key features:
- Support for modular and highly customizable products
- Visual CPQ (Configure, Price, Quote)
- AR, VR, animations, and mobile-responsiveness
- Real-time 3D visualizations & Dynamic pricing
- Free and seamless integration with eCommerce platforms, ERPs, and CRMs
- 3D Room/Space Planning
Pros:
- Offer precise dimensions and design with complex, highly-modular products
- Easy to use and built with robust functionalities
- Allow for a free demo on custom product configurators
- Ensure 100 % sales quotation accuracy and error-free orders with Visual CPQ
- Stands out with dedicated customer service and leading industry experts.
Cons:
- No free versions, but a free demo is available.
Notably clients: Grand + Benedicts, BoConcept, Sankyo Frontier, Lumon, Blå Station, Montana, Kesko Corporation, Apparatus, HAY
Pricing: €247/month - €747/month & Custom pricing
Our verdict: VividWorks 3D configurator offers sellers, designers, and buyers immersive experiences with 360-degree views. Its built-in product logic and user-friendly interface also make it a go-to choice for custom, made-to-order, and highly configurable products.
2. IconicWP Product Configurator
Website: https://iconicwp.com/
Best for: B2C (WooCommerce stores: apparel, electronics, and accessories)
Key features:
- Layered image-based product customization
- Compatible with all WooCommerce themes
- Real-time previews of selections
Pros:
- Ensure a fast and intuitive user interface
- Offer 14+ WooCommerce plugins to extend functions with the “All Access Club”
- Enable budget-friendly one-time pricing
- Guarantee 30-Day Money-Back.
Cons:
- Limited to use for other eCommerce platforms
- Lack of 3D or AR visualizations
- Only support one site license.
Pricing: $79/year
Our verdict: IconicWP offers an accessible, practical 2D configurator for WooCommerce sellers seeking simple layered image customization without deep technical expertise.
3. Fancy Product Designer
Website: https://fancyproductdesigner.com/
Best for: B2C (Personalized gifts, apparel, phone cases, and Print-On-Demand - POD)
Key features:
- Website product designer with layered customization
- AI features for background image upscale, removal, and generation
- Print-ready export options for product design
- Affordable pricing plans for SMEs.
Pros:
- Highly intuitive for end-users with AI-powered features
- Strong focus on print-on-demand functionality
- Responsive to modular products.
Cons:
- Less customizable for complex size/ aspect ratio requirements
- Limited to integrating with eCommerce platforms.
Pricing: €19/month - €39/month (and $69/license)
Our verdict: Fancy Product Designer is an easy-to-use product configurator for solo merchants selling POD products on Shopify or WooCommerce, especially fashion items.
4. Threekit 3D Configurator
Website: https://www.threekit.com/
Best for: B2B and B2C (furniture, automotive, and manufacturing)
Key features:
- High-fidelity 3D visualization and Augmented Reality (AR)
- Virtual photography for marketing assets
- Custom space planning tools with 2D flats
- AI Visual Commerce.
Pros:
- Support AI-guided selling based on user-driven data
- Allow for 3D imagery and 2D rendering
- Update prices for real-time customizations
- Project a real-world space to visualize products.
Cons:
- Not powerful enough to customize highly configurable products
- Require a steeper learning curve with too many functions.
Notable clients: Steelcase, KOHLER, Logitech, SLOAN, and Starbucks.
Pricing: Custom
Our verdict: Threekit eCommerce's 3D product configurator stands out with AI support, simplifying product customization and visualization in 3D views. However, to maximize its power, it might require a substantial upfront investment and deep learning from users.
5. Kickflip Product Configurator (MyCustomizer)
Website: https://gokickflip.com/
Best for: B2B & B2C (fashion, jewelry, and sports equipment)
Key features:
- Modern UX and customizable UI
- Multiple languages and multi-currency
- Scalable for SMBs to enterprises
- Integrations with Shopify, WooCommerce, and Wix.
Pros:
- Offer a clean, live interface to visualize product variants
- Allow for adding your own designs with different formats (PNG, JPG, HEIC, etc.)
- Enable an automated Cost Estimator to estimate the total cost.
Cons:
- Limited in product customization: colors or styles
- Don’t support real-time 3D views.
Notable clients: Modded Zone, Sunto, MFG First, Pure Hockey, and Puma
Pricing: Starting $59/month (+1.96% to 0% per custom products)
Our verdict: This custom product configurator offers a well-structured interface to preview product variants in real-time. However, it doesn’t include specific pricing plans, mainly depending on your estimated sales, and even charges additional costs per custom item.
6. Logik AI 2D Configurator
Website: https://www.logik.io/
Best for: B2B (manufacturing, building materials, and electronics)
Key features:
- AI-guided product configuration
- Headless architecture for omnichannel extensibility
- Advanced logic engine for handling complex product inputs.
Pros:
- Reduce administrative burden and speed up product catalog updates.
- Integrate seamlessly with existing CPQ, CRM (Salesforce), and ERP systems
- Offer AI-powered CPQ to enhance sales efficiency and accuracy.
Cons:
- Don’t include advanced visual (3D/AR) capabilities
- Require strong technical expertise to start.
Notable clients: Club Car, BOSH, KEYSIGHT, StormTrap, and CORT
Pricing: Custom
Our verdict: Logik AI features an excellent quote-to-cash process with AI-powered CPQ.
7. XPO Product Configurator (Picario)
Website: https://www.picario.com/
Best for: B2B and B2C (furniture, flooring, and textiles)
Key features:
- Real-time 2D rendering and drawings
- A full-screen Showroom to visualize products
- Seamless integration with third-party platforms using APIs.
Pros:
- Customize products from scratch or use pre-built options
- Allows for scanning products to create digital representations
- Enable Digital Asset Management (DAM) to streamline online operations.
Cons:
- Limited in supporting 3D or AR capabilities
- Offer relatively outdated, not-enough-immersive product updates.
Pricing: Custom
Our verdict: XPO Product Configurator excels at precise-dimension 2D renderings.
8. Epicor CPQ (KBMax)
Website: https://kbmax.com/
Best for: B2B (manufacturing, building supplies, biotech, and modular buildings)
Key features:
- Visual CPQ with 3D and AR capabilities
- Automated pricing and quoting
- Seamless integration with CRM, ERP systems, and eCommerce platforms
Pros:
- Enable robust integration capabilities for end-to-end efficiency
- Offer a click-and-drag interface to view products from 360 degrees
- Accelerate sales processes with a rapid and precise CPQ feature.
Cons:
- Require technical expertise for implementation
- Have some issues with customer support.
Notable clients: School Specialty, FHC, Wan Wijnen, NanaWall, and XENITH.
Pricing: Custom
Our verdict: The KBMax web 3D product configurator enables its 3D capabilities and robust visual CPQ features to master the complex sales process at B2B manufacturers.
9. Color Mass Product Configurator
Website: https://www.colormass.com/
Best for: B2B and B2C (furniture, automotive, and fashion)
Key features:
- Cloud-based 3D CMS (Rendering, 3D configurator, AR, and Data Exporter)
- 3D-scene editing and rendering
- Integration with an existing system with APIs.
Pros:
- Delivers stunningly realistic 3D models, renderings, and visualizations
- Focus on optimized low-poly 3D models for web performance
- Support flexible and advanced viewing controls.
Cons:
- Lack of instant price updates for customizations
- May present hidden costs for 3D assets.
Notable clients: JOOP!, Carolina, Kvadrat, Herman Miller, and Designtex.
Pricing: Custom
Our verdicts: Color Mass is famous for its powerful 3D product configurator for eCommerce and its extensive 3D ecosystems, which encourage flexibility and scalability.
10. Zakeke Product Configurator
Website: https://www.zakeke.com/
Best for: B2C (Fashion, furniture, sporting goods, gift, and jewelry)
Key features:
- 3D Product Configurator and 3D DAM & AR Viewer
- Virtual Try-On (AI-powered, app-free)
- Print-ready files and streamlined web-to-print personalization
- 1-click eCommerce setup.
Pros:
- Comprehensive visual commerce platform offering 2D, 3D, and AR
- Offer a user-friendly customization interface
- Have responsive and dedicated customer support
- Work well with a range of leading platforms.
Cons:
- Only satisfy basic customization needs
- Challenge users with poor mobile support.
Notable clients: COLMAR, BOGGI, a.testoni, Marnelo, and Balleristo.
Pricing: $29.90/month - $199.90/month & Custom for Enterprises
Our verdict: Zakeke is a clean product configurator for 3D and 2D views for simple items.
Conclusion: Choosing the Right Product Configurator for 2025
Product configurators continue to play a crucial role in leveraging B2B and B2C sales. With the 10 top-picking solutions above, we hope you can select a proper configurator. However, there is no “one-size-fits-all” configurator. Your decision can depend on the complexity of products, target audience, budget, business goals, and existing tech stack.
Don’t forget to schedule a demo or ultilize free trials offered by various providers to try this software first. Consulting with industry experts can also provide invaluable insights.
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