Lundia, established in 1948, is a furniture manufacturer and retailer with long traditions. Its flagship product is the Lundia Classic shelving system, a well-loved design classic in Finnish homes. The shelves' materials and appearance endure from one year to the next. With their durable quality and design, Lundia products could be described as the opposite of 'disposable'. Lundia markets its products via its own website and broad retailer network.
Lundia and VividWorks have come a long way together, since the days when Lundia was VividWorks’ first test customer of complex shelving systems. Beginning with the Visual CPQ tool, their successful cooperation has lasted over ten years.
Makes sense for sales staff
Lundia Classic is a modular shelf system which can be built and tailored according to the space and need in question. Parts can be added to the shelving system after purchase or, when less space is needed, spare shelving can provide a surface for a TV or be used to create a storage cupboard. VividWorks' software is an indispensable tool in the sales and planning process, covering innumerable options that could never be displayed on a sales floor.
"It is the key tool of our stores and retailers. In addition to a written price quote, the customer can take home a clear image of the assembly they choose, complete with measurements. The image is impressive and viewing the product helps customers to make a purchase decision", says Iiris Hollo, Development Manager.
Sales people use the program during home visits, as well as in-store.
"We offer design visits in customers' homes, during which a designer can use the program to present different options, and the customer can see the adaptability of our product. This is an extremely well-functioning, unique tool for design visits" Hollo adds.
Used by consumers
The Lundia Classic collection includes shelving in natural wood, or coated with white, brown or black lacquer. With the planning program, customers can independently order the shelving system from Lundia's website.
In2018, black shelving could not yet be selected using the program, and sales were clearly lower than for other colors. When black was added, sales doubled in many stores in the first quarter alone.
Consumers are using the program to plan black shelving arrangements in noticeably higher numbers.
In addition to creating different shelf assemblies, the planning program can be used to change the colors and materials of walls or floors, and to add interior design elements and objects to a room. Arranging and positioning products in the chosen space are no longer confined to tape measures and the imagination, but shelving plans can be brought to life on a computer screen from the comfort of your own sofa.
"Goods presented on the program seem to sell better", Hollo reports.