In today's highly competitive manufacturing industry, offering customers unique and personalized products that cater to their individual needs is essential. To achieve this, manufacturers must adopt innovative technologies to provide customers with a tailored experience. One such technology is the 3D product configurator, which is becoming increasingly popular among manufacturers worldwide. In this blog post, we will discuss a 3D product configurator and why it is a must-have for all manufacturers.
Why is a 3D configurator essential for manufacturers?
3D product configurators are a fantastic tool for any manufacturing business. A 3d product configurator is software that allows you to combine a virtual and physical shopping experience, making it one of the most effective marketing tools available on the internet.
If you're a manufacturer, you've considered adding a configurator to your site. But maybe you pushed it off because it seemed challenging or expensive. That's not the case — your customers want product customization and configurators. A recent survey revealed that 60% of individuals who shop online are more inclined to purchase a product if it is displayed in either 3D or Augmented Reality.
Challenges for manufacturers selling online
Manufacturers who sell their products directly to consumers online face various challenges specific to this type of sales channel. Here are some of the most significant challenges that businesses may face when selling custom-made or high-end products which require a high level of personalization:
1. Production complexity
Custom products require more complex and specialized production processes, which can be challenging to manage. The production process may require additional time and resources, impacting the manufacturer's ability to meet delivery deadlines.
2. Accurate order management
Custom-made products require accurate order management to ensure that the customer's requirements are met. Manufacturers must ensure that all specifications are captured correctly and that there is clear communication with the customer throughout the production process.
3. Cost management
Tailor-made products are often more expensive to produce than standard products, and manufacturers must carefully manage costs to ensure profitability. This can be challenging, as prices may vary depending on the complexity of the product and the customer's specifications.
4. Customer expectations
Customers who order custom-made products have high expectations, and manufacturers must meet or exceed these expectations to maintain customer satisfaction. This includes delivering high-quality products on time and meeting all customer specifications
5. Sales and marketing
Manufacturers that sell custom-made products must market their products effectively to attract customers. This can be challenging, as customized products often require a higher level of personalization and attention to detail than standard products.
7 benefits of using a 3D configurator software for manufactures
Addressing these challenges requires manufacturers to be innovative, adaptable, and responsive to customer needs. One effective solution that manufacturers can use to address these challenges is a 3D product configurator. A 3D product configurator is a powerful tool that lets customers visualize and customize their products in real time, providing a more engaging and personalized shopping experience.
1. Reduce production complexity
With a 3D product configurator, manufacturers can simplify the production process by automating the design process and reducing the need for manual adjustments.
2. Streamline order management
A 3D product configurator can help manufacturers streamline the order management process by automatically generating accurate customer specifications and integrating with existing production and fulfillment systems.
3. Manage costs effectively
Online 3D configurators can help manufacturers reduce risks and manage costs more effectively by automating the quote generation process and minimizing errors.
4. Meet customer expectations
3D visual configuration tools can help manufacturers ensure that customer specifications are accurately captured and communicated throughout production, reducing the risk of errors or misunderstandings.
5. Improve customer satisfaction
A 3D configurator software can give customers a more engaging and personalized shopping experience, enabling them to visualize and customize their products in real-time. This can increase customer satisfaction and reduce the likelihood of returns or complaints.
6. Increase sales and conversions
With a 3D product configurator, manufacturers can offer a unique and engaging online shopping experience that sets them apart from competitors, potentially leading to increased sales and conversions. Shopify's research has revealed that the incorporation of a video can elevate conversion rates by 60%. Nevertheless, the impact of adding 3D visualization is even more significant, resulting in an average increase in conversion rates of 94%.
7. Gather customer insights
By tracking customer behavior within the 3D product configurator, manufacturers can gather valuable insights into customer preferences and purchasing behavior, which can help inform product development and marketing strategies.
As we can see, manufacturers who sell their products online face many challenges. However, with the right tools and strategies, manufacturers can overcome these challenges and succeed in the online marketplace.
That's where our all-in-one 3D product configurator comes in. Our 3D configurator is designed to streamline the online sales process, making it easier for manufacturers to manage online orders and provide an exceptional customer experience.
With our 3D configurator, you can let your customers build and design your products online, allow them to customize and configure products according to their preferences and even preview them in their own environment using our Web-based Augmented Reality feature. We can integrate the tool into your or your resellers' website, eCommerce platform, ERP, and CRM systems. You can also use it as an internal sales tool and cut up to 90% of manual tasks for your sales reps.
We understand that implementing new technology can be daunting, so we offer a free trial and a free demo call to help you get started. Our team of experts will work with you to understand your business needs and provide tailored recommendations on how to get the most out of our 3D product configurator.
So, if you're ready to take your online sales to the next level, don't hesitate to book a call or sign up for a free trial today. Our all-in-one 3D product configurator is the solution you need to streamline your operations, enhance the customer experience, and grow your business 🚀