Top 11 augmented reality e commerce examples in 2025 (B2B & B2C)

Augmented Reality (AR) is one of the 3D trends shaping our current eCommerce world. Its expected CAGR is projected to be 37.9% from 2025 to 2030, with the application ability in diverse and impactful niches. AR allows users to “try on” products virtually, visualize items in their own space before purchase, and interact with detailed 3D configurators. This can boost shopper engagement and trust, one of the key drivers of conversion rates. 

However, what should we do to take full advantage of AR? 

Our blog today will walk through 11 standout augmented reality eCommerce examples. From that, you can learn how leading brands are successfully leveraging this technology. All of these are worth considering before deciding on any AR solution for your business. 

What is Augmented Reality (AR)?

Augmented Reality (AR) is a technology that overlays digital content, such as 2D/3D visuals or animations, onto a user’s physical environment. In other words, AR blends the virtual and the physical world, allowing users to interact with both simultaneously. This is different from Virtual Reality (VR), which immerses users in a completely digital space.  

Here are 5 common types of AR that you should know before diving into their examples:

1. Marker-based AR

It relies on specific visual markers like printed symbols or QR codes to trigger the display. When a camera detects the marketer, it overlays the relevant digital assets on top of it. 

2. Markerless AR

This AR uses GPS, gyroscopes, or accelerometers to detect the user’s surroundings and place digital objects in a real-world context without the need for physical markers. It is widely used in mobile AR apps, product visualization tools, and product configurators. And 3D configuration is one of the most impressive AR applications, where users can customize items in 3D and preview them in their own space for clear, precise evaluations.  

3. Projection-based AR

The third AR involves projecting digital light or visuals directly onto real-world surfaces. Users can interact with these projections via gestures or touch, which is then detected by sensors. That’s why it is often applied in exhibitions, retail displays, and interactive kiosks. 

4. Location-based AR

It is very popular in navigation, tourism, and game apps, which utilize GPS data to deliver content based on the user’s geographic location. A famous example is the Pokémon GO app, where virtual Pokémon appear as players walk through different physical areas. The AR will encourage players to explore, find, and then catch as many Pokémon as possible. 

5. Superimposition-based AR

This AR technology replaces parts of the real-world view with augmented content. It often allows users to “try on” makeup by superimposing those items on their live camera feed, creating a virtual fitting room experience—that’s also the most common case study. 

Why is Augmented Reality Important in eCommerce?

The proper integration of AR in eCommerce can offer lots of benefits for both customers and online store owners or retailers. Below are the key points highlighting its significance: 

1. Enhance User Engagement

AR transforms passive “website browsing” into an active shopping experience. Shoppers can interact with products more immersively, similar to how they visit a physical store to try products. This can help foster a deeper interaction between the brand and shoppers.  

2. Boost Conversion Rates and Drive More Sales

Thanks to offering more engagement, using augmented reality for eCommerce removes much of the buying uncertainty. The clarity and confidence often directly improve conversion rates. It is apparent that when customers can accurately know how an item will look or fit, they are likely to make a purchase, resulting in more sales and revenues. 

3. Reduce Product Returns

One of the key challenges in eCommerce is product returns. With AR, you can mitigate by providing a highly accurate preview so that customers can verify features and fit first. This reduces surprises upon delivery, saving on exchanging/ reworking time and money. 

Top 11 augmented reality eCommerce examples in B2C and B2B

These augmented reality eCommerce examples are divided into 3 categories based on the target audiences: B2C, B2B, and B2B & B2C. Each example showcases a unique use case of adopting augmented reality in eCommerce, ensuring a comprehensive discovery. 

AR for B2C

1. Finnsofat

Finnsofat is a Finnish brand with over 50 years of experience in furniture manufacturing. To enhance the customer experience, it offers a 3D Sofa Configurator powered by VividWorks, allowing customers to personalize and visualize their own sofas in real time.

Once your customization is complete, simply scan a QR code with your phone (available for both iOS and Android) to switch to AR mode and place the sofa in your space. You can also use your fingers to adjust the sofa's size, ensuring it fits perfectly in your room.

2. IKEA

IKEA Place, built with Apple’s ARKit, is a prime example of augmented reality for retail. Using their smartphone cameras, shoppers can virtually place 3D furniture visuals in their homes, giving them a clear experience before buying high-priced items like furniture. 

3. Sephora

Sephora is one of the leaders in adopting augmented reality fashion eCommerce with its “Try-On Makeup Artist” app and in-store AR mirrors. Customers can freely try different makeup products like lipsticks, eyeshadow, and foundation without physical application. This boosts convenience, encourages experimentation, and builds customer confidence. 

4. Supra Cabinet

Supra Cabinet is a Swedish furniture retailer with a notable augmented reality eCommerce example, called the VividWorks 3D Garage Storage Configurator. Users can visualize their own cabinet designs directly within their real garage or workshop, offering a realistic preview before making orders. From that, customers can clarify dimensions and layout compatibility, which helps reduce uncertainty and boost purchase confidence. 

5. Mercedes

With a 3D car configurator on its website, Mercedes enables shoppers to configure their desired vehicle with varied options like colors, trims, wheels, and other add-ons. Then, you can visualize the finalized designs in the real-world showrooms, driveway, or garage. 

6. Amazon AR’s View

This powerful AR feature makes Amazon stand out from eBay or other marketplaces in the first stages. You can easily place any products from Amazon’s vast catalog into your own spaces using your smartphone camera. Often, there is a rising demand for items like furniture, home decor, electronics, and more—they’re essential to clarify how they match. 

AR for B2B

7. Sankyo Frontier

The first B2B augmented reality example comes from Sankyo Frontier, a renowned Japanese provider of modular spaces. The company leverages a powerful VividWorks 3D Configurator integrated with both AR and VR technology. This tool allows users to visualize custom modular units in their real environments with just an iPad application. From that, users can assess size, placement, and usability before construction begins.

8. Siemens

This AR solution, called “Solid Edge Augmented Reality”, allows users to try true-scale digital prototypes—they’re used for electrical installation systems, in their own spaces. You can access this software for free and even view 3D models for a better experience.   

9. Caterpillar

Caterpillar fully utilizes AR to enhance customer engagement when selling heavy machinery. At events like CES, the company showcases AR experiences by enabling the ability to interact with digital models immersively. This helps everyone have a deeper understanding of the role of these complex machines and how they operate in reality. 

AR for B2B & B2C

10. Houzz

Both professionals (B2B) and homeowners (B2C) can use Houzz Pro Planner to visualize renovation projects. Users can scan rooms and then put furniture, fixtures, and finishes. This AR technology provides immersive walkthroughs, helping make informed decisions. 

Note: It is free to try the Houzz AR Planner with limited features in the Pro subscription. 

11. Logitech

The final augmented reality eCommerce example is Logitech Room Configurator. It is also an innovative AR experience that you hardly find before. Users can freely visualize how different video conferencing solutions will match and look in their meeting rooms. This simplifies the process of selecting proper equipment and ensures optimal setups.  

Conclusion: The future of AR

3D product configurators, virtual try-ons, mobile AR apps, and AR-powered planners are common augmented reality eCommerce examples that are transforming how everyone shops online. However, depending on your demands, AR applications should be flexible. 

Besides eCommerce, AR’s significance is highlighted in other key fields, such as real estate, healthcare, and education. This indicates its ongoing development; thus, now is the time to adopt AR strategically. Done right, AR helps position you as the market leader. 

Talk to us to get support for the design and optimization of AR solutions for your brand!

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