The eCommerce landscape for furniture is evolving at an unprecedented pace, driven by state-of-the-art technology and changing customer preferences. Thus, staying ahead of eCommerce furniture trends is essential to remain competitive in this dynamic market.
3D eCommerce, personalized experiences, AI, AR, VR, social eCommerce, influencer marketing, and sustainability are all emerging trends in furniture eCommerce. They have reshaped how furniture pieces are displayed and how purchasing decisions are made. This article will look at the main innovations shaping the furniture industry in 2025. Additionally, you can see how famous furniture brands have thrived with these trends.
What is furniture eCommerce?
Furniture eCommerce refers to selling and buying furniture through digital platforms. Everyone can freely browse, customize, and purchase furniture without visiting a physical store. This makes it perfect for both direct-to-consumer brands and marketplace giants.
More furniture businesses are embracing furniture eCommerce thanks to its scalability for global reach, the potential for trend updation and personalization, and saving efforts. Notably, 91% of shoppers are willing to leave an online retailer for a poor experience. This highlights the high demand for seamless shopping experiences from furniture brands.
On the other hand, according to Cognitive Market Research, global furniture eCommerce revenue reached approximately $28.15 billion, with a projected CAGR of 5% through 2031. The North American and European markets recorded the largest market share. And the most common pieces belong to beds, tables, chairs, entertainment, and storage units.
Top 5 eCommerce Trends Transforming the Furniture Market in 2025
With furniture eCommerce on the rise, let’s explore the top eCommerce trends in the furniture market for 2025 to drive its transformation and achieve the best results in sales.
1. Rise of 3D Product Configurators
3D configurators for furniture are powerful 3D visualization tools that allow users to build, design, customize, and visualize furniture in real time with 3D views. From that, everyone can see exactly how the final designs will fit their actual spaces. This is especially crucial for highly modular designs where 2D images often fail to convey the full design potential.
IKEA, Blå Station, BoConcept, and Montana are top furniture brands using 3D product configurators to boost customer experience and sales performance. These configurators can provide realistic 3D visuals of furniture for precise customization and personalization. And users can also use advanced features like 3D planner rooms, AR, and animations.
https://www.youtube.com/watch?v=ps9DVDWyrmg&t=2s
Nowadays, visual Configure, Price, and Quote (Visual CPQ) software combines advanced 3D configuration technology with traditional CPQ to offer a more immersive experience. That’s when everyone can configure products and see prices and quotes simultaneously. This increases buyer confidence and reduces surprises, making them close deals faster. On the other hand, salespeople can save effort and time on manual tasks effectively.
2. AI-Powered Personalization
Another emerging trend in furniture eCommerce is using artificial intelligence. AI recommendation engines can analyze user behavior. From that, they help with guided selling and furniture suggestions that match their preferences quickly and effectively.
Many furniture eCommerce retailers are adding AI chatbots. These tools can help you:
- Instant support 24/7
- Answer questions about products
- Suggest design options
- Track your orders
- Make complex selections
Consequently, buyers feel more supported and engaged during their shopping journey.
3. Virtual Reality (VR) and Augmented Reality (AR) Integration
Augmented Reality (AR) for eCommerce enables customers to “try before they buy” by placing and visualizing furniture in their own space to ensure the perfect fit every time. On the other hand, Virtual Reality (VR) is often adopted in the form of immersive VR showrooms—a digital replacement for physical stores. Together, AR and VR bridge the gap between physical and digital shopping, offering customers a fully immersive journey.
Furthermore, visual configurators enhance AR by letting users customize furniture and interact with real-time visualizations—directly in their actual spaces. 3D configurators take this a step further, offering 3D previews to ensure a thorough design evaluation. The combination of these technologies represents a promising furniture eCommerce trend.
4. Social Commerce and Influencer Partnerships
Instagram, Facebook, and TikTok are potential social commerce platforms to look at first. They can effectively enable direct purchases and enhance customer engagement. Integrating user-generated content into social campaigns is effective in building trust. Sellers can start with short videos, customer testimonials, or even professional reviews.
Additionally, don’t forget to promote micro-influencer campaigns within home decor. Influencers with smaller, focused followings often have loyal fans. This helps reach niche markets while staying within your budget—it’s a perfect choice for SMEs.
Nevertheless, an omnichannel approach is key to maximizing success. Using social platforms with other marketing channels, like email and websites, helps furniture brands reach more customers. This combination creates a smooth experience and boosts sales.
5. Sustainable and Eco-Friendly Practices
Sustainable furniture trends are on the rise. About 54% of consumers focus on seeking sustainability when they shop. Therefore, many furniture businesses are now transforming recycled materials, ethical sourcing, and carbon-neutral practices.
Transitioning to eco-friendly solutions can be tough. It requires a lot of research, analysis, and significant investments. It’s unrealistic to overhaul the entire sales process overnight. Instead, start with small changes like offering eco-friendly packaging to appeal to buyers at first. Then, think about replacing green materials or tailor-to-sustainability technology.
4 Top Examples of Companies Adopting the Furniture eCommerce Trends
1. BoConcep’s 3D Room Planner
Since 1952, BoConcept has embraced furniture eCommerce trends flexibly to stay ahead in a competitive market. That’s also why it decided to adopt a 3D Room Planner powered by VividWorks to offer personalized design services and optimize its sales processes.
This 3D room planner lets salespeople and designers test options and combinations within customer-specific settings and obtain clear 3D furniture visualizations. BoConcept then delivers all the relevant details to help customers make more informed decisions.
In fact, this app works well for interior projects of all sizes—from single-item layouts to comprehensive room designs—to ensure the best design performance in all situations. Moreover, animations empowered by this 3D room planner can make parts come alive.
2. Montana’s Product 3D Configurator
Being one of the leaders in designing and manufacturing tailor-to-order cabinets in North Europe, Montana used to face challenges with optimizing its own sales process. Customers and salespeople took much time for back-and-forth communication to refine and finish the cabinet modules. Many customers had doubts about what the assembled solutions would be like in their own spaces, as they had nearly ordered cabinets online.
VividWorks - Montana Furniture
That’s where VividWorks 3D product configurator stepped in to address Montana’s stress. This configurator with Visual CPQ turns customers into a bit of in-reality designers. Everyone can configure products online using its well-prepared catalog functionality and see their prices and quotes all at once. From that, Monata can ensure an interactive, error-free journey, increasing customer satisfaction and saving time for manual phases.
3. Blå Station 3D Configurator of Sofa
Blå Station, a Sweden-based furniture company, specializes in manufacturing stylish, bespoke public space sofas. To allow customers to explore a multi-flexible non-permanent pattern in its designs, it partnered with VividWorks to adopt BOB Planner.
https://www.youtube.com/watch?v=EC-90iYX3ro
With this innovation, you can optimize the potential of the BOB system, freely designing inspiring furniture layouts. Paired with 3D configuration, it offers the ability to build their own sofas from scratch using different design options and configurations in real-time. From that, buyers have a clearer view of designs for more efficient purchase decisions.
4. WayFair’s Use of AI for Personalized Shopping
In early 2025, WayFair, a well-known furniture eCommerce company, launched a new AI tool called “Muse.” This tool inspires and personalizes the customer shopping experience. Muse directly connects to WayFair’s large product catalog and gives style-based recommendations you can shop. Just type in your style or description. Then, choose AI images that match your taste. Finally, shop the items suggested for you on WayFair.
Besides that, you can upload your actual space photos to the Muse and see how the finalized design is applied to your space. This is effective in evaluating the level of fitting. You can even upload favorite images downloaded from platforms like Pinterest to find proper furniture items through the Muse, saving time seeking everything from scratch.
Visual Commerce for Furniture I VividWorks in Action
VividWorks has been redefining the latest trends in furniture eCommerce with its 3D configurators with visual CPQ and AR. It enables furniture businesses to offer the ability to design, customize, and visualize 3D-viewed designs in real-time with dynamic pricing. Notably, VividWorks offers a rule-based platform, ensuring error-free designs and reducing/eliminating technical errors, especially in complex, highly modular furniture.
Moreover, VividWorks product configurators can seamlessly integrate with eCommerce platforms, CRMs, and ERPs for a smooth, all-in-one workflow. Everyone can utilize its 3D Room Planner with animations and AR to optimize the customers' shopping experiences.
Try a free demo to explore how VividWorks transforms your online furniture store!
Conclusion
Numerous furniture eCommerce trends and consumer-driven innovations drive the future of eCommerce in the furniture industry. From 3D configurators to VR and AR technology, furniture businesses should consider everything carefully to stay relevant. This not only improves the customer shopping journey but also saves your resources. Don’t forget to inspire successful real-world examples to adopt these trends effectively.
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