Looking for a seamless way to let customers design your modular and customizable products online? Our visual product configuration platform makes it easy to design and purchase products in real time.
This guide shows how our 3D Product Configurator helps marketing, sales, and eCommerce teams drive conversions, reduce returns, shorten sales cycles, and deliver a standout customer experience.
What is a 3D Product Configurator?
A 3D product configurator is an interactive tool that allows customers to customize products visually in 3D.
For example, if you sell made-to-order sofas, your customers can independently design their own sofa by choosing fabrics, swap modules, and see their custom design instantly in 3D.
At the same time, the tool checks that every combination follows your manufacturing rules and updates the pricing in realtime.
In short, our platform is:
✅ A visual sales tool that brings customization to life
✅ A productivity tool that automates configuration, pricing, and quoting
✅ A customer experience enhancer that reduces uncertainty and increases engagement
Who is it for?
Our 3D product configuration platform is designed for:
✅ eCommerce & marketing teams – looking to increase conversions, reduce returns, and create interactive online experiences.
✅ Brands & manufacturers – selling customizable or modular products (furniture, interior design, vehicles, industrial equipment etc.)
✅ Sales teams & distributors –needing a visual tool to simplify complex quoting and product selection.
✅ Retailers & dealers –offering customization in-store or online
If your customers have ever said: “I wish I could see it before buying” - our configurator solves that!
3D Product Configurator Software: Key features
Core Capabilities
1. Built-in Rules for Complex & Modular Products
Our platform has ready-made logics and supports advanced product logic, dependencies, and modular parts to ensure only valid product combinations are possible.
👉 Benefit: Reduces errors, avoids invalid orders, and streamlines production.
2. Visual CPQ (Configure, Price, Quote)
The CPQ feature provides real-time pricing updates as customers design. Sales reps can generate accurate quotes directly from the platform.
👉 Benefit: Builds trust, speeds up quoting, improves price transparency, reduces manual pricing errors.
3. Add to Cart/ Request a Quote
Customers can either complete their purchase online and add their custom design to the cart or request a quote from your sales team.
👉 Benefit: Supports both eCommerce checkout and B2B quote-based sales.
4. Seamless Integrations with eCommerce, ERP, CRM
The configurator connects with Shopify, Magento, WooCommerce, ERP, CRM, and other systems to sync orders, pricing, and customer data.
👉 Benefit: Centralizes data, eliminates manual entry, and automates workflows.
5. Order Summary & BOM (Bill of Materials) View
Customers and sales teams can instantly view a detailed summary of the configured product, including all selected options and components. The BOM view gives full visibility into parts and materials.
👉 Benefit: Increases transparency, supports production planning, and ensures complete order accuracy.
Customer Experience Features
6. Real-Time 3D Visualization
Let customers interact with products in 3D, rotating, zooming, and viewing details live as they customize options - no waiting for renders or downloads.
👉 Benefit: Increases engagement, builds buying confidence, and lets customers explore products from every angle.
7. AR, VR, and Product Animations
Customers can place their configured product into their space via Augmented Reality (AR), explore it in Virtual Reality (VR), or view animations showing how it works.
👉 Benefit: Helps customers visualize large or complex products in real environments before buying.
8. 3D Room & Space Planning
Our 3D Room Planner allows customers to create and design entire spaces and placing configured products into a 3D room with accurate placement and sizing.
👉 Benefit: Builds confidence for furniture, kitchen, or commercial equipment buyers.
9. Precise Measurements
Every configuration automatically updates with exact product dimensions and specifications - so customers can plan their space, ensure a perfect fit, and avoid installation surprises.
👉 Benefit: Increases buying confidence and reduces errors during delivery or setup.
10. Multi-Language & Multi-Currency Support
Sell globally with built-in localization for multiple languages and currencies.
👉 Benefit: Reach international markets without extra development.
✅ Check out the full feature list.
How does the 3D product configurator work?
Here’s what a typical customer journey looks like using the 3D configurator:
1. Start from a template or build from scratch
Customers can begin with a pre-configured design or create from a blank slate, mixing and matching components, materials, colors, and features with live 3D updates.
2. Modify layouts, swap finishes, adjust dimensions instantly
Every change updates the 3D visualization in real time, helping customers see how their choices impact the final product.
3. Get instant pricing and place an order with one click
Pricing updates automatically as selections are made. Once satisfied, customers can add to cart or request a quote directly from the configurator.
👉 See it in action-> Frame Configurator
Why use our 3D product configurator?
Businesses using our 3D product configurator platform achieve:
✔ Higher engagement – customers spend more time interacting and customizing
✔ Higher conversion rates – visualization builds buying confidence
✔ Fewer returns – customers know exactly what they’re ordering
✔ Streamlined sales – configuration, pricing, and quoting are automated
✔ Reduced quoting workload – less back-and-forth between sales and customers
"Customers no longer need to contact us for quotes - they can do it all on their own. The time savings have been huge for both our sales team and our clients. Salespeople who aren't super familiar with this product can just go in and get a quote. The fact that we've managed to configure these complex products and get pricing automatically is amazing" - Camilla, Marketing Director at Grand+Benedicts
✅ Proven with enterprise and mid-market brands
✅ Scalable for small catalogs or large product libraries
✅ Backed by dedicated onboarding and support
✅ Secure, cloud-based infrastructure built for enterprise needs
👉 Trusted by leading brands in furniture, manufacturing, and retail - Customer Stories & Showcase page.
How to Get Started with the 3D Product Configurator
Getting Started
Curious to see how the 3D product configurator work? Book a demo to see it in action and understand how it can fit your needs.
Implementation
Implementing the 3D product configurator is a structured process that ensures everything is set up to match your specific business needs.
🛠️ Implementation Process Overview
Pricing
Our pricing depends on factors such as catalog size, required integrations, and the level of customization needed for your configurator. Learn more in our pricing guide.
Next Steps: Explore Our Visual Product Configurator Platform
🔗 Watch our product videos - Video Hub
👉 Not sure if 3D works for you? Let's chat and explore options!
-3.avif)
Streamline your process today!
