If you're selling highly customizable or modular products - like furniture, industrial equipment, or complex machinery - you've likely felt the friction: too many options, too many errors, and too much time wasted going back and forth with customers.
We built our 3D configurator because we believe that product complexity shouldn't slow down your business or frustrate your customers. While most visual product configurators stop at "nice 3D previews," we started from the other end: structured logic, real product constraints, and scalable configuration architecture.
This isn’t just a configurator. It’s your product rules - visualized, validated, and made error-proof.
Why Traditional Configurators Fall Short
Letting customers personalize what they buy is great for conversions. But behind the scenes? It’s chaos if you don’t control the rules. Most configurators:
- Can’t define modular logic that truly reflects how product modules interact and function together.
- Product rules are scattered, leading to invalid combinations and costly errors.
- Depend on manual quoting or engineering intervention to complete configurations.
- Systems break or become unreliable as your product line changes or grows.
Our 3D product visualization platform was built for real-world complexity - where every module, option, and layout needs to be both visually accurate and operationally valid.
What Makes Our 3D Configurator Actually Different
We didn’t just tack logic onto a 3D viewer. We started with the logic engine -then built a high-quality visual layer on top. Here’s what that means for you:
✅ Logic First: Built from the ground up to handle complex product rules and dependencies. You can start from predefined designs or creating fully custom, logic-driven product configurations tailored to complex modular systems.
✅ Smarter Customization: Options appear or disappear based on what users select — no room for confusion
✅ Instant Error Checks: Invalid combinations are blocked before they happen, no manual fixing needed.
✅ Fit & Function Built-In: Dimension rules make sure all parts work together, even in modular setups.
✅ Real-Time Pricing & Instant Quotes: As users build pricing updates instantly, including upgrades and add-ons, and the tool generates accurate, ready-to-send quotes on the spot
✅ Backend-Ready Output: Exports detailed BOMs and data straight to ERP, CRM, or eCommerce systems.
✅ Powerful Scripting Capabilities: Enables advanced customization, deep business logic, and integrations to support unique and sophisticated use cases.
Other platforms focus on making your products look good. We focus on making sure they look good and work at scale.
Real-World Example: Modular Sofas
Let’s say you sell made-to-order modular sofas with customizable layouts, fabrics, arm styles, and add-ons.
✅ With our configurator, your customers can:
- See only valid sofa configurations
- Start from a base layout or build from scratch
- Mix and match modules, finishes, and accessories
- Preview designs in real-time 3D with pricing updates
- Add to cart or request a quote instantly
✅ Your team gets:
- Fully validated output with precise dimensions
- BOMs and layout data ready for production
- Faster and error-free quotes, and less time spent on pre-sales design
🌟 What Our Customer Say
“We offer a high degree of flexibility and our product can be tailored to individual needs. It was often difficult to visualize the end product. VividWorks' product configuration platform helps our customers to better visualize the product and its variants." – Iiris Hollo, Development Manager, Lundia
Who Benefits and How
Our platform isn’t just for one team. It removes friction across your entire organization:
✅ Customers: See what they’re getting. No guesswork, better decisions, zero surprises.
✅ Sales: Use it asa guided selling tool - quote faster and 100% error-free.
✅ Product & Ops: Manage logic in one place. Clean data flows into ERP and production.
✅ Engineering: Less time on support. More time on innovation
Built for Growth, Not Just Demos
Most configurators are built for one-off product demos. Ours is built to evolve with your business:
- Scales to large, complex catalogs
- Handles localization, pricing rules, and logic variants
- Integrates with eCommerce, CRM, and ERP systems
- Supports a variety of industries and use cases
When your product line changes, you shouldn’t need a rebuild. Our configurator adapts - because it's built on a system, not a workaround.
👇 Next Steps
Want to explore how this works for your product line?
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Streamline your process today!
