3D product configuration software is changing the way people shop online. It lets customers customize products in real-time with clear 3D images, making shopping more fun, interactive, and accurate.
But despite all these benefits, some people still have wrong ideas about 3D configurators and whether they're right for their business. Let's clear up 5 common myths.
Myth 1: "3D Configurators are too expensive. Only big companies can afford them."
Truth: 3D configurators are no longer just for large enterprise brands.
VividWorks offers scalable solutions designed to fit different business sizes and budgets.
In fact, the 3D configurator market is growing rapidly - and even mid-sized companies are leading the way.
✅ 57% of retailers adopt 3D content to improve customer experience
✅ 66% say it increases customer engagement
You don't need a massive budget to get started. Just the right partner.
Myth 2: "It's too hard to set up and use. We don't have tech skills."
Truth: You don't need to handle the setup- we do it for you!
At VividWorks, we offer full-service implementation. That means we take care of everything: integration, customization, onboarding, and support.
Whether your product catalog is simple or highly complex, we ensure your 3D configurator is up and running without added strain on your internal resources.
✅ End-to-end setup handled by our expert team
✅ Customized to fit your workflows, brand, and business goals
You focus on your customers - we'll handle the rest.
Myth 3: "Customers won't use it. They like simple product pages."
Truth: Customers want clarity and control, especially for complex or customizable products. A basic product page can feel overwhelming when there are too many product options available.
The VividWorks 3D product configurator handles complex and modular products at scale. Users can explore all possible product combinations visually and understand exactly what they're getting boosting trust and satisfaction.
✅ 94% increase in conversions when 3D content is added to product pages
✅ 66% of shoppers say 3D configurators boost their buying confidence
Make your product pages more than simple. Make them smart.
Myth 4: "3D configurators will slow down my website"
Truth: Speed matters, and we've built VividWorks to stay fast.
Our configurator runs in parallel to your site, meaning it loads separately and doesn't drag down your page speed.
✅ Google reports just a 1-second delay can reduce conversions by 7%
✅ VividWorks prioritizes speed so your customers have a smooth experience.
You get all the visual benefits without sacrificing loading time.
Myth 5. "3D configuration only works for products like furniture or jewelry"
Truth: It’s not just for sofas or style.
3D configuration adds value to any customizable product - whether it’s a detailed accessory or a complex industrial tool.
At VividWorks, we support businesses across a wide range of industries, including:
- Building supplies
- Construction
- Interior design
- Automotive
- B2B & Retail
- Industrial & Manufacturing equipment
✅ Retailers using 3D content report an average 40% drop in returns
✅ 89% say 3D plays a key role in reducing returns and buyer uncertainty
If your product involves choice or customization, a 3D configurator can elevate the buying experience - no matter the category.
Strong ROI: Why 3D configurators are worth it
Investing in a 3D product configuration tool isn’t just about upgrading visuals it’s about optimizing your entire sales process.
With VividWorks, you can combine 3D configuration and CPQ (Configure, Price, Quote) to let customers and sales teams easily customize products, see accurate prices right away, and get instant quotes - all in one smooth, easy-to-use tool.
This leads to:
✅ Faster sales cycles
✅ Fewer errors in orders
✅ Increased buyer confidence
✅ Dramatically reduced return rates
Most businesses see a rapid return on investment through higher conversion rates, streamlined operations, and a more efficient sales pipeline.
"VividWorks' product configurator allows our customers to configure and buy our assortment with limitless combinations. Before, it was difficult to visualize all possibilities available to our customers." - Jonas, eCommerce Manager, Audo (former by Lassen)
With VividWorks, you’re not just getting powerful software - you’re gaining a full-service strategic partner dedicated to implementing and supporting a solution that drives real business results from day one.
Ready to transform your sales process? Get in touch with us today to see how we can support your business!
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