According to a 2025 report, 76% of online shoppers desire personalized interactions, showing a clear shift in buying behavior toward tailored experiences. This growing demand has placed product customization at the forefront of eCommerce strategy. Utilizing robust product customization software, you empower customers to design their dream products, enhancing their engagement while simplifying design and sales steps.
This blog explores product customization, its benefits, top examples, and tips for product customization in design. All of these are essential for commerce brands to inspire a path that perfectly aligns with their goals, aiming to lead their industry with creative solutions.
Right now, keep scrolling to discover more!
What is product customization?
Product customization allows customers to modify aspects such as design, features, or functionality, creating a unique experience. Unlike standard products, customizable ones offer more shopping freedom, deeper engagement, and a stronger sense of ownership.
On the other hand, many businesses turn to 3D product customization as an alternative to traditional product customization. This technology enables the 360-degree design process, where you can easily interact with your own product from all angles for clarity.
Even advanced product customization solutions, like 3D product configurators, are created; they combine 3D customization with dynamic visualization, pricing, and quoting. This is effective in delivering more immersive shopping experiences for your customers.
Benefits of Product Customization in eCommerce
It is apparent that the demand for customization is reshaping how eCommerce brands sell complex or made-to-order products, especially in industries like furniture or interiors. So, what are the exact advantages of product customization in your operational process?
Let’s check the following points to understand how product customization truly works:
- Enhanced customer satisfaction and loyalty
Most shoppers crave custom designs that can strongly reflect their preferences. Thus, mass-produced items that often ignore unique features potentially cause dissatisfaction. This drives substantial cart abandonment and reduces retention rates on your websites.
Product customization websites address this by empowering users to tailor products. Everyone freely interacts with the design elements to finish products on their own. Precise and real-time visualizations also ensure more confident shopping experiences. Further, sellers can minimize cart abandonment and return rates and build lasting loyalty.
- Increased sales and optimized efficiency
In made-to-order industries, salespeople and buyers often communicate back and forth to clarify design needs and confirm the final design. This process takes a lot of time, and many customers are not patient with it. Even overwhelming options or unclear outcomes in complex, highly modular designs like furniture can lead to hesitation in closing deals.
Visual product customization software can streamline the design process with visual configuration interfaces in minutes. 3D configurators like VividWorks also provide 3D visualizations and instant pricing. This helps clarify both designs and quotes, driving sales conversions. Undoubtedly, shorter sales processes are key to saving efforts and improving efficiency.
- Competitive advantage
If you are a startup or survive in a competitive niche, why don’t you think of distinction? These days, customers have too many options for a specific product, even for high-end requirements. Therefore, without unique values, you could not compete in the long run.
That’s the strength of well-structured eCommerce product customization platforms. Thanks to personalization and smooth experiences, these can instantly engage visitors.
Top 15 product customization examples
Furniture & Home decor
#1. Supra Cabinets 3D configurator
This is one of the famous 3D product configurators for eCommerce in selling cabinets. The brand gained customer attention with high-quality garage storage solutions in the early days. However, salespeople found it difficult to showcase cabinet designs visually.
That’s when the Supra Cabinet adopted VividWork 3D Configurator to give an immersive overview of their products. With core features like built-in product logic and Visual CPQ, everyone can create error-free designs and then visualize them in the 3D Room Planner. VividWorks also helps add this 3D configurator directly to the WooCommerce platform.
#2. Monata Shelving configurator
“We save time and avoid costly mistakes”, – Jan Axelsen, Store Manager at Montana.
That’s what Monata has got when implementing a great product configurator in the sales process of shelves. In fact, this product features a complex and highly modular structure. And errors from communicating back and forth for the final design are non-negotiable. This even takes a lot of time and effort from sales teams and customers in all phases.
With this VividWorks Visual CPQ, Monata turns buyers into designers, allowing them to create a custom shelf based on their interests. Everyone can also configure the product and see prices and quotes simultaneously, which can minimize purchasing confusion.
#3. Modern Matter Bathroom Hardware Configurator
Modern Matter is a renowned brand that sells bathroom hardware, from cabinets and baths to doors and arches. It offers a Bathroom Hardware Configurator, where customers can explore customization options, such as finishes, gemstones, and colors, in 3D views. Users can even scan the QR code with their mobile camera and instantly visualize their custom designs in their own bathrooms. That’s a true-to-life feeling empowered by AR.
#4. Blinds Direct’s Made-to-order Shutter
Customers design shutters by modifying bead depth, window handle location, and side of controls. These are entered manually in a box of this product customization maker. Instead of using the 3D interface, you see the design from various angles with 2D visuals. Apparently, this is a standard example, but it does not have enough robust functionalities.
#5. BEDD planter configurator
The next product customizer involved in home decor is the BEDD Configurator. It gives a clear idea of what planters will look like in reality and how they fit within specific measurements of a roof or terrace. Basically, users can project a space, then put their selected planters with custom features in size, colors, and shapes for the final decisions.
#6. IKEA Kitchen Planner
The first product customization software in our list today is the IKEA Kitchen Planner. It allows you to style your kitchen with interior combinations, like extractor hoods or ovens. You can also modify the floor plan, including the kitchen layout, to project a real space. You can even customize some basic features of the inside furnishings, like color or type.
Fashion & Beauty
#7. Nike by You
This product customization website lets users design customizable sneakers. They can freely choose colors, materials, and engravings. 3D previews can ensure satisfaction and clarity, as well as boost loyalty for the following orders. Its real-time visual product configuration is making it a leader in creating interactive experiences when selling shoes.
#8. Warby Parker’s Home Try-On
Warby Parker’s online tool offers virtual glasses try-ons for both women and men. Everyone only needs to select a favourite design with proper features, and then click “Try on Virtually” to test how the glass fits your face from your home, only with a camera. This customization technology typically allows shoppers to modify colors, width, and shapes.
#9. Hockerty
Hockerty stands out with custom men's suits, shirts, and blazers. The brand is utilizing online product customization to save time for in-person visits and reach a wider customer base. Everyone actively selects style, fabrics, and even accents to have a personalized design. With each piece, the built-in algorithm uses a set of sizing data to ensure the best fit.
Kitchen and Bath
#10. Ideal Keittiöt 3D Configurator
The next visual product customization software is the 3D Kitchen Configurator powered by VividWorks platform. It is where customers, house factories, and construction companies work on tailor-made projects. Everyone can design a new kitchen featuring the essential kitchen furnishings they need. You can also modify the colors and frames to align with your needs. As the customization program is integrated with the production logic, don’t worry about incorrect selections.
#11. B&Q Kitchen Cabinet Designer
With this product customization platform, you can freely select colors, sizes, and styles for kitchen cabinet handles, drawers, storage, and more. You can even have a DIY kitchen with other elements (e.g., doors, units, panels, and complete units). Every customization is displayed in a 3D planning room, where customers can view designs from all angles.
#12. Sanctuary Bathroom Planner
Sanctuary’s 3D configurator enables bathroom customization with fixture and tile options. Notably, shoppers can take a 360-degree render when adding at least three pieces of furniture to their bathroom, giving the impression that they are visiting a physical space.
Automatives & Construction
#13. Sankyo Frontier
Sankyo Frontier, a leading modular space provider in Japan, implements the Mobile Space Configurator for designing modular buildings. This customization software allows you to create complex floor plans (up to 3 stories) by combining and stacking units in 3D.
https://www.youtube.com/watch?v=i1oLdLKLriU
Beyond structures, you can also design rooms by customizing elements like lighting, flooring materials, and partition walls. This means this 3D configurator performs just as well for crafting cozy modular homes as it does for large-scale buildings. Its rule-based configuration minimizes costly design errors, ensuring precision in the planning process.
#14. Dell’s Custom PCs
Dell relies on product customization by offering flexibility in tech components rather than external designs. They can include processors, operating systems, storage, and more. After you finish your selection, the price, tech specs, and functionality are ready to read.
#15. Tesla’s Vehicle Configurator
This configurator allows customers to personalize their vehicles with a question-based system: style, estimated daily journey, use purpose, and interests. After answering these questions, Tesla suggests the most relevant design. If the design is satisfactory, you can directly view “Demo Drive” or select “Design Yours” to modify some pertinent information.
Tips for product customization in design
While online product customization tools help transform customer experiences, they demand a substantial upfront investment. That’s why businesses should consider some tips to ensure strong returns and sustainable growth. First and foremost, let’s clarify your customer needs and offer respective customization options on a small scale for testing.
Additionally, you need to work with a powerful tool or even a 3D product configurator that offers robust customization and visualization for enhanced experiences. Remember to track user behavior frequently to refine product customization offerings if necessary.
Conclusion
With this blog, we hope you have a deeper understanding of product customization and its roles in eComemrce performance. You can also learn how to ultilize customization tools from leading brands across industries to find the best solution for your products. Additionally, selecting a trustworthy provider is critical to succeeding with this strategy.
Book a free demo with VividWorks to explore the potential of 3D product configurators!
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