3D Configuration

May 10, 2023

The Ultimate Guide to 3D Configurators

Discover the power of 3D configurators with our ultimate guide. Learn how they can enhance your product visualization and provide a personalized experience. Perfect for marketers, designers, and eCommerce business owners who want to stand out in a crowded market 🚀

Are you looking for a way to enhance your eCommerce business or manufacturing process? Have you considered using a 3D configurator? In this blog, we will provide you with a comprehensive guide to 3D configurators, including what they are, the different types, and the benefits of using them for eCommerce and manufacturing, as well as for companies that sell custom-made products.

What are 3D configurators?

A 3D configurator is a software tool that allows customers to design, customize, and visualize products in 3D. Using a configurator lets customers interact with a product in real time, choosing from various colors, sizes, materials, and features. 3D configurators can be used for multiple products, including furniture, apparel, jewelry, electronics, and more.

3D builders vs. 3D customizers

3D product builders and 3D product customizers are two approaches to configurators that companies can use to create a virtual experience for their products. The main difference between these two approaches is how they handle customization.

The first type of configurator is a 3D product builder. This tool allows users to create unique products from scratch using various customizable options. They can do it by selecting individual components or pre-designed modules with pre-selected components (such as colors).

The second type of configurator is a 3D product customizer. This tool lets users choose from preset options when building their custom version of an existing product (for example: choosing between different colors or materials). The main advantage here is that it requires less effort on both designers' and consumers' behalf. They have little freedom but still get exactly what they want!

Why you need 3D product configurators

If you're a business, you need a 3D configurator.

If you're a brand, you need a 3D configurator.

If you sell any product…you need a 3D configurator.

The reason is simple: people are visual creatures. If you've ever tried to buy a product online, you know how frustrating it can be. We respond to things we can see and touch and feel. We don't want to read about your product's greatness — we want to see it.

More than showing people your product in 2D is needed because people want to see what they're buying with their own eyes before deciding whether or not they want it. And if they can't see it? They won't believe it because they don't know what they're getting into.

That's where 3D configurators and Augmented Reality (AR) come in: they solve these problems by giving customers an interactive way to see how the product will look and feel before they buy it. As a result, they can ensure they get exactly what they want before making a buying decision.

3D product configurators are a new way to help your customers visualize and order your products. If you're like most businesses, you want to make it as easy as possible for customers to find the right products for them, and 3D is a great way to do that.

Advantages of using 3D configurators for eCommerce

3D product configurators have proven to be a boon for eCommerce businesses. They help you make the most of your online sales by boosting your conversion rate, sales cycle, and average order value. These mean more revenue for your business.

The benefits of 3D product configurators for your eCommerce business are endless. Here are just a few:

  • Online sales 3D product configurators make it easier for customers to see what they purchase in real-time. In addition, they can adjust their purchases until they get it exactly right, increasing the chance that they'll close the sale on your site.
  • Conversion rate: Customers with access to 3D product configurators are much more likely to convert into paying customers than those without this feature. It is because they can see how their purchases will look before they buy them.
  • Sales cycle: How long does it take on average for someone to purchase something from your store? Is it three days? Three weeks? Three months? Customers won't need to wait around for weeks while you make their product; they'll be able to see it right away!
  • AOV (average order value): Customers are more likely to add more items or upgrades when using a 3D configurator, which means your AOV will increase
  • Online customer experience: Customers enjoy using 3D product configurators because it helps them feel like they're shopping in person instead of online—they can see what they're purchasing and try out different combinations before making any decisions.

Leveraging 3D configurators for custom-made products

3D product configurators can be a very effective and successful marketing tool for industries selling custom-made products.

Companies selling custom products online, such as furniture manufacturers, use 3D configurators to streamline the design process. This can be beneficial for both companies and customers. The streamlined process makes it easier to create high-quality products faster while also improving communication between designers, engineers, marketers, and salespeople.

Customers also benefit from this streamlined approach because they can access more options than ever when designing their perfect item without calling you or your sales representatives. Inbound marketing at its finest!

Benefits of 3D configurators for manufacturers selling online

Without a doubt, a 3d product configurator is the future of manufacturing. Configurable 3d models will change how people shop for products, this site is for manufacturers who want to make more sales on the web, and manufacturers have started to realize this fact.

Manufacturers who sell products online can benefit from using 3D configurators in many ways. One of the most significant advantages is that it can speed up the quoting and ordering process, making it quicker and easier to create custom products for customers. In addition, by using a 3D configurator, manufacturers can provide a more accurate estimate of the cost and delivery time for a product, which can help build customer trust.

Additionally, 3D configurators can help manufacturers better control costs and inventory, as they can more easily predict demand and ensure that they have enough materials on hand to meet that demand. Finally, by using a 3D configurator, manufacturers can improve their product design and customization capabilities, allowing them to create products more tailored to their customers' needs.

How to choose and implement a 3D configurator

When selecting a 3D product configurator, it's essential to consider the specific features and functionality that your business requires. Some critical factors to consider are the customization level that is allowed, the ease of use for both customers and employees and the ability to integrate with other systems such as your eCommerce platform, CRM, or ERP systems.

In terms of implementation, it's essential to work closely with the vendor to ensure a smooth rollout of the configurator. This may involve customizing the software to meet your business requirements, integrating it with other systems, and training employees who will be using the software. It's also essential to establish clear metrics for success and monitor these closely to ensure that the configurator delivers the expected benefits.

Finally, continually evaluating and optimizing the 3D product configurator over time is essential. This may involve soliciting feedback from customers and employees, analyzing usage data to identify areas for improvement, and exploring new features and functionality that can be added to the software. By continuously improving the configurator, businesses can ensure that it remains a valuable tool for engaging customers and driving sales.

Case studies

• Case study #1: EM Home

VividWorks has helped EM Home, a furniture chain based in Sweden, to modernize its sales processes for the digital age. Now, it is possible to visualize even the most complex furniture variations, providing a clear picture of the end result for both customers and staff. And with the help of Augmented Reality (AR), customers can preview the product in their own homes. Don't take our word for it - try the app out for yourself!

• Case study #2: Lundia

Lundia is a leading Finnish design brand that uses our 3D shelving system configurator as a key tool for their stores and retailers. In addition to a written price quote, the customer can take home a clear image of their chosen assembly, complete with measurements. The image is impressive, and viewing the product helps customers to make a purchase decision. Try the new app out and see it yourself!

• Case study #3: Gsign

With the VividWorks 3D configurator, you can also visualize and configure your products in a room or with other suitable 3D backgrounds or scenes. Check out one of our latest customer apps made for Gsign - the world's first one-stop shop for ergonomic setups & gaming rooms.

The VividWorks 3D product configurator is a powerful tool that can help businesses of all sizes to increase customer engagement, streamline the ordering process, and drive sales. Our software can be tailored to meet the specific needs of your business, whether you sell products online or in-store.

It is a perfect choice for companies that sell highly configurable and tailor-made products with endless combinations. We can help you to visualize your products and make online shopping a total breeze for your customers.

To learn more about our 3D configurator and see it in action, we invite you to book a free demo or sign up for a free trial today. Our team of experts will work closely with you to understand your business needs and show you how our software can help you achieve your goals 🚀


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