Power up your eCommerce stores with 3D solutions

Introducing VividWorks, a comprehensive 3D configurator built for brands selling complex and customizable products online. VividWorks helps you showcase products with clarity, guide buyers smoothly through configuration, and support confident purchasing decisions from first interaction to final order.
Used by the best companies

Join leading brands that trust our platform

Configurator for eCommerce sites

3D configuration furniture
3D configuration furniture
3D configuration furniture

Real-Time 3D Product Customization

3D configuration furniture
  • Inspire your customers with interactive real-time product customization
  • Offer realistic product customization, incl. shapes, colors, materials, and accessories, for an in-store-like experience
  • Enable customers to explore your product catalog in immersive 3D: rotate 360°, zoom, and view in 4K resolution

Visual CPQ (Configure, Price, Quote) eCommerce

3D configuration furniture
  • Visual CPQ allow you to configure and view customized products in real-time, get accurate pricing, and error-free orders.
  • Integrations with Shopify, Magento, WooCommerce, ERP, CRM, and other production systems.
  • Automatically receive print-ready files, Bill of Materials, and assembly instructions with all product details, including SKUs, parts, finishes, and materials.
3D configuration furniture
3D configuration furniture

Visualize and Shop Easily in Real-time

3D configuration furniture
  • Up-sell and cross-sell by sharing valuable suggestions and add-ons that complement the customer's selections
  • Reduces order cancellations and returns allowing customers to visualize their customizations before purchasing
  • Stand out from the competition and empower your customers with advanced product personalization

Fix Sales Issue for B2B eCommerce

3D configuration furniture
  • Simplifies the sales process by providing resellers with a visual and interactive tool to showcase all available product options
  • Help resellers make informed decisions and avoid selling out-of-stock products with real-time inventory and pricing information
  • Improve communication between resellers and manufacturers through a centralized platform for sharing and managing information
3D configuration furniture

Rule-Based 3D Product Configurator

Sell more with true, fully-viewable 3D

true 3d photo

True-to-life

Photo-realistic materials,
textures and color rendering

Rule-based configurator

Handles complex product rules and modular building logic

Room planning

2D floor plans and 3D interior designs

Efficient Integration

Integrate with your existing
eCommerce, CRM and ERP systems

AR, VR & Animations

Bridge the digital and physical world to
provide a real lifelike experience

Configure, Price, Quote

Error-free orders, real time pricing, automated quoting
process

How We Work

Curious about how we bring 3D configurators to life? Our process is clear, collaborative, and designed to deliver results👇

"The way people shop has changed, so we need to sell differently too. People want to start the buying process online. That’s why it’s important that our website is inspiring and informative. And that’s what VividWorks delivers."

FAQ about VividWorks

Why VividWorks is the best partner for you?

At VividWorks, we’ve spent over 20 years building product configurator solutions for a wide range of modular and custom products that has made us a trusted partner in the space. Our technology never stands still. It grows with our customers, who play an active role in shaping the roadmap. We believe in keeping things simple, with a flat Nordic culture that values collaboration and transparency. That means you’ll always have full visibility into your project, with open communication and regular check-ins to keep everything clear, on track, and moving forward without anything getting lost in translation.

What is a 3D product configurator, and why does your brand might need one?

Our 3D configurator is an interactive tool that lets your customers build and customize online, almost from scratch, in real-time. The VividWorks’ visual configuration and pricing features display every possible product variant and combination, showing buyers exactly what they’re building in 3D while your sales team gets instant, 100% error-free quotes every time. 

See our 3D product configurators in action .

3D configuration reduces guesswork and boosts buyer confidence, and it works. Clients using VividWorks have reported:
‍20–30% faster sales cycles, 2X faster in closing qualified deals
Lower errors
‍And up to 30% higher conversion rates for websites

Whether you’re selling modular fixtures or complex furniture, our 3D configurator turns slow manual quoting into a seamless, visual buying experience.

How does the 3D configurator work?

At the heart of the VividWorks platform is the use of high-quality 3D models in GLTF format to represent items. We can use your 3D files and do optimization if needed. If you don't have 3D files, we can create them for you. The platform loads product data and 3D assets and it is designed to integrate seamlessly into various eCommerce platforms, and other production systems via plugins or APIs. Read more in our 3D Modelling Guide.

How quickly can I implement a 3D configurator?

Implementation time varies with complexity, but the VividWorks team provides a clear scoping process and project plan. We work closely with your team throughout the setup to meet your launch timeline. Check out our Process page to know more of our process in details.

How to get started with your 3D configurator?

We invite you to book a free demo to discuss your business needs and ensure a good fit. We will demo our platform, review your use case and product catalog. Then we provide a tailored quote for the subscription fee and implementation costs. Read more: How to Get Started Guide & Our Process page.

Can I use my own 3D models? What if I don't have 3D files?

You can use your own 3D models or you can hire our 3D experts to help you. If you have 3D models in gLTF 2.0 format, you can use them directly. 3D models in other formats can usually be utilized, please contact our team to learn more about this option. Check out our 3D model guide for more info.

What can be configured/designed ? What kind of product/space/material etc?

We provide standard configuration rule building blocks that permit building a very broad set of design, including their accessories and materials. We constantly develop and enhance the structure logic's and welcome feedback in case your product requires some specific capability that we don't yet support. Our 3D Room Planner allow you to plan and design spaces like kitchens, bathrooms, apartments, offices, or any other space.

How much does the 3D configurator cost?

You can check our subscription fee here. Building a configurator has an implementation cost that depends on what your use case is, how complex your product is, and any special features or integrations you may have. To estimate your cost, we need to know more about your business and product. Please book a free call to get started. Read more: Costs Breakdown Guide.

Which integrations are supported?

You can place the configurator on any website. Our platform is API based and can be integrated with any websites, eCommerce platforms like Shopify, Magento, WooCommerce, ERPs, CRMs and other enterprise sales and order handling systems. We maintain certain integrations as ready-made / off-the-shelf and you can check for more details here. We'd love to learn from you if an integration is missing.

Can I see examples or case studies?

Sure! Feel free to check out our customer stories showing how companies like Montana and Sankyo transformed their processes with our 3D configurator. And our Showcase page lists the recent examples of the configurators we built for clients. On the discovery call, we will go through specific cases and demos that are relevant to your industry.

What does Configure, Price, Quote (CPQ) mean?

CPQ stands for Configure-Price-Quote which is a process for automating the process of selling configurable, modular products. Doing it visually (as in Visual CPQ) helps the user to see the configuration. True 3D helps to see a product with as much detail as feasible. The process helps you to automate configuration of complex, customizable, modular products  and provide pricing and quotation to speed up the process. As a result you get error-free orders and less returns.