The holidays are one of the busiest times of the year for furniture stores. More and more people want to renew their home decor and cozy interiors to prepare for gatherings, making it the perfect season for brands and retailers to maximize their furniture sales. That’s also when you need furniture marketing solutions to lead the eCommerce market.
Below, we will break down 5 best furniture marketing strategies that you can run during the holidays to capture visitors’ attention, inspire purchases, and build customer loyalty:
- Rely on 3D and augmented reality technologies
- Focus on storytelling and social media campaigns
- Take advantage of AI tools/ experiences
- Optimize content marketing for mobile and seasonal SEO
- Release furniture discounts and promotions
Right now, keep scrolling to discover more!
Take A Look At The Holiday Seasons For Furniture
Data-backed overview of 2024 holiday eCommerce
The 2024 holiday season demonstrated the remarkable resilience and evolution of eCommerce across industries, including furniture sales. According to Adobe Analytics:
- Consumers spent $241 billion online, an increase of 8.7% from 2023.
- Shoppers bought more during Cyber Monday, Black Friday, and Christmas.
- Personalized experiences and omnichannel shopping were major drivers.
- A 13.X growth in AI traffic was recorded to support online shopping journeys.
- Cyber Week (from Thanksgiving through Cyber Monday) hit $13.3 billion.
- The holiday sales were mobile first, accounting for up to 54.5%.
Furniture-specific insights
The points below are provided by Fortune Business Insights for a deeper understanding:
- The global furniture and home furnishing market was valued $120.66 in 2024.
- Surge in consumer spending on home decor and custom furniture for personality.
- High demand for modular and stylish pieces of furniture.
- Furniture eCommerce is growing rapidly thanks to increased Internet penetration.
- The role of eCommerce and retail outlets was still highlighted.
- Kitchen cabinets were in significant demand in North America.
Key takeaways for success in 2025
- Start your campaigns early, between October and November.
- Prefer unique, personalized shopping journeys to engage customers effectively.
- Adapt furniture marketing approaches to diverse markets and audiences.
- Focus on delivering an immersive and mobile-first e-commerce experience.
- Combine personalization, AI, and 3D product technology for higher conversions.
5 Best Furniture Marketing Strategies For Holiday Sales
1. Enable an interactive, personalized shopping journey with 3D & AR
The first idea for digital marketing for furniture stores is to ultilize 3D and augmented reality (AR) technologies like 3D product configurator and 3D room planner to deliver an enjoyable shopping journey for every furniture shopper anytime; it is not just for holidays. Let’s look at the three most powerful implementations to perform the best sales results:
3D Product Configurator
3D configuration platforms allow shoppers to design their own furniture by selecting colors, layouts, and materials; combining components; and adding add-ons if necessary. At the same time, you can instantly preview customization selections from all angles. This helps better understand what the finalized design will look like, which is necessary to reduce buying uncertainty, boost conversions and sales, and minimize product returns.
Pre-built product logics, dynamic pricing, seamless integration with back-end systems, and mobile responsiveness are the top features that great 3D configurators should offer. Therefore, if you want to invest in this innovation to transform furniture e-commerce marketing and sales performance, make sure to evaluate and combine these capabilities. In this way, furniture businesses can deliver a sales-driving, customer-centric experience.
AR Technology
Using AR is another excellent furniture marketing idea that can improve customers’ final decisions. This technology empowers the ability to place the desired furniture piece directly in the real–world environment, either in homes or offices, using mobile devices. As a result, everyone can precisely check the scale and fit of each item within their decor.
More importantly, AR eliminates the need for customers to visit physical showrooms to “test” furniture before buying. This saves significant time for both merchants and buyers, especially during the busiest times, such as Christmas, Cyber Monday, and Black Friday.
One of the leading providers of 3D and AR furniture marketing solutions, VividWorks, can effectively deliver all of these immersive shopping experiences. Beyond the fundamental functions, VividWorks has integrated Visual Configure, Price, Quote (Visual CPQ) into its 3D configurators so that customers can see price updates as they customize furniture. Once the design is finished, VividWorks displays a QR code to launch an AR experience.
Another standout capability is rule-based configuration, a powerful feature for brands offering complex or modular furniture designs like shelves, cabinets, or retail displays. This ensures every customization stays within production and design rules, reducing errors while giving customers maximum flexibility in personalizing their furniture pieces.
Grand + Benedicts is a customer of VividWorks, which successfully adopted a 3D shelving configurator to optimize the design and sales steps for custom Lozier Gondola shelves. Users can customize their systems, see real-time 3D visualizations, prices, and quotes, and preview the final design in their real store space without the support of sales teams.
“The fact that we've managed to configure these complex products and get pricing automatically is amazing" - Camilla, Director of Marketing of Grand + Benedicts brand.
3D Room Planner
This 3D application truly takes personalization a step further by allowing users to design a fully furnished space in minutes. Here’s what 3D room planners can satisfy your needs:
- Accurately plan the layout and floor dimensions;
- Arrange multiple furniture items that align well with your preferences.
- Quickly experiment with diverse combinations with a virtual walk-through.
- Instantly view the total cost of your projected plans and products inside.
With furniture and home decor businesses, this advanced 3D software inspires creativity, boosts visitor engagement for longer on-site time, and further drives higher basket sizes. Lundia is a successful case study of a VividWorks 3D room planner to create fully furnished multistorey building designs, bringing complex projects to life with ease.
2. Run holiday storytelling and social media campaigns
The next holiday marketing idea is to combine storytelling with social media marketing for furniture stores. During the holiday season, you aren’t just selling furniture; you should sell a “cozy holiday family moment” to effectively capture visitors’ emotional connection. A social media presence on Instagram, Facebook, LinkedIn, Reddit, Houzz, or Quora is a great approach to crafting compelling narratives that resonate with your target audience.
- Use behind-the-scenes (BTS) videos: Showcase how your custom furniture pieces are made with clear phases or how your teams prepare for furniture sales.
- User-Generated Content (UGC): Encourage customers to share photos of your products in their space (e.g., homes, offices, gardens). This is essential to leverage social proof and inspiration for other furniture shoppers and establish their trust.
- Interactive polls and reels: Gather valuable insights on their holiday decorating.
3. Ultilize the power of AI
AI is a new but promising concept of modern digital marketing for furniture stores. Thus, the adoption of AI in furniture marketing for holiday seasons is a necessity for success. Below are some aspects that you should consider when integrating AI into your strategy.
- Provide 24/7 AI chatbots with questions related to specs, shipping, and returns.
- Use AI-powered algorithms to analyze a customer’s browsing history and suggest furniture pieces they are most likely to buy, similar to what Muse Wayfair offers.
- Take advantage of AI tools to launch ad creatives and copy for better conversions.
4. Offer early-bird discounts, promotions, and bundles
While this furniture marketing strategy is typical, few furniture brands can succeed with it. Furniture is a highly considered purchase, so discounts need to be timed perfectly. That’s why you should get inspired by some tricks to achieve as many sales as possible.
- Early-bird offers are available for planners in October/November.
- Offer bundled deals like a dining table and chair set at a reduced price.
- Enable free shipping for high-ticket items or bundles directly on product pages.
- Create limited holiday editions or countdown timers on your websites.
- Display newsletters for signups to get discounts on your homepages.
5. Optimize furniture eCommerce marketing for mobile & seasonal SEO
Here’s our optimization checklist that you can follow to perform this furniture marketing:
- Optimize your store and 3D configurators for desktops, phones, and tablets.
- Create landing pages and campaigns around keywords, such as “Holiday furniture sale,” “Best furniture for Christmas gatherings,” or “Black Friday furniture deals.”
- Publish gift guides, trend pieces, and holiday decor inspiration blogs to attract organic traffic while positioning your furniture brand as a go-to style authority.
Conclusion
The holiday season is a unique and excellent opportunity for furniture marketing to shine. 3D configurators, AR, 3D room planners, AI-powered experiences, SEO—and mobile—optimized strategies, and social media presence are the holiday marketing ideas that every furniture marketer and seller should consider to transform sales performance. In short, an effective marketing plan for holiday days focuses on creating an emotional connection with customers, making them feel confident and inspired by their purchases.
Talk to us today to discover how 3D product configurators leverage furniture shoppers’ experience, maximize AOV and revenues, and especially offer a competitive advantage.
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